Nespresso Celebrates La Dolce Vita and Italy's Diverse Coffee Culture

NEW YORK, April 8, 2013 /PRNewswire/ -- Nespresso aims to continuously surprise and delight its Club Members and coffee lovers around the world with unique coffee discoveries that unveil new sensorial experiences. This spring, Nespresso was inspired by the remarkable, yet diverse, coffee cultures of Italy and has chosen to celebrate two unique Italian cities – Trieste and Naples – two cities equally passionate about coffee that have contributed significant chapters to the worldwide history of coffee. Trieste and Napoli, the unique and contrasting Limited Edition coffees, represent Nespresso's interpretation of these two emblematic cities and their coffee cultures.

Trieste

The Nespresso Trieste Limited Edition Grand Cru is a reflection of the rich and varied cultural experience that the city of Trieste offers.

Trieste, which sits at the crossroads of Italian, Germanic and Slavic cultures, is a city which echoes, through its neo-classical architecture, the greatness of the Habsburg Dynasty, commanded by the Holy Roman Empire. As the main entrance to one of the world's premier historical powers, the Austro-Hungarian Empire, all green coffee bound for the coffee houses of Vienna came through Trieste.

In fact, the varied way in which Trieste inhabitants take their coffee – with milk, without milk, long or short – is representative of this multifaceted port. If there was one sign that really demonstrated the special place coffee has in this city it would be the specific language the inhabitants have created around their coffee – "nero" is an espresso, "capo" is with a dash of milk and "in b" is coffee served in a glass rather than the usual china cup.

Trieste's sophisticated coffee houses on the Piazza dell'Unita d'Italia, where the aristocracy met, were also famed gathering places for intellectuals to debate matters of philosophy and culture. Even today, coffee houses as places of intellectual and creative pursuit are renowned in Trieste.

Nespresso's Trieste Limited Edition, a delicate blend of South American and Eastern African Arabica beans, is characterized by a rounded texture with notes of chocolate and fresh hazelnuts. The refreshingly fruity notes bring out an exceptional subtlety in this coffee. Limited Edition Trieste has an intensity level of 9 and is best enjoyed as a Ristretto. For the true coffee and milk lover, Trieste reveals another aspect of its character when served as a Cappuccino.

Naples

Bursting with life, Naples is a cultural epicenter in the history of Europe, and a vibrant city in the South of Italy, where coffee has a special place. Since the end of the 17^th century, Naples has been synonymous with hospitality, friendship and precious moments with family.

Naples is the city where the first domestic appliance to prepare coffee was invented, the caffettiera napoletana, which transformed coffee consumption from being an aristocratic drink enjoyed in cafes, to a domestic pleasure enjoyed in the home. And there is only one way for Neapolitans to take their coffee, short and dark, a sharp jolt to the senses, as is the city of Naples itself. "Caffe" is the word used to order what others call "espresso".

The Nespresso interpretation of the concentrated "Black Gold" of Naples is a coffee of high intensity and body with fine smoky notes and an aromatic woodiness. The Napoli Limited Edition is a blend of Arabica beans from South America, Africa, and Asia with a hint of Robusta creating a bold and assertive coffee with a syrupy body and an aroma of dried black tea leaves. Napoli has an intensity level of 11 and is best enjoyed as a Ristretto. The Limited Edition Napoli is traditionally enjoyed with sugar.

The Art of Coffee Tasting

The Art of Coffee Tasting is designed to truly understand the inspiration and story behind new coffee offerings and appreciate their unique flavor profiles.  In order to fully enjoy the tasting experience, discover and compare the Limited Editions Trieste and Napoli side by side. Compare the full richness of these coffees and enjoy your tasting moment as a coffee expert. Every coffee is unique. A coffee's crema, body, aroma, taste and intensity all play a part in its richness and bring to life infinite experiences.

The crema
Formed by mixing air and liquid, the crema develops and protects the rich aromas of our Grand Crus. The Limited Edition Napoli has a slightly darker crema than the Limited Edition Trieste. This difference is due to their composition: Napoli is a blend of a Robusta and Arabicas, whereas Trieste is 100% composed of Arabicas.

The aroma
The aroma is a complex sensation experienced by the nose and palate when you take a sip of coffee. The Limited Edition Napoli gives off the woody and smoky aromas enhanced by a long roasting process. The Limited Edition Trieste, on the other hand, reveals notes of chocolate and fresh hazelnuts.

The taste
A sip of coffee will stimulate the taste buds, revealing sweetness with the tip of the tongue. Acidity can be tasted at the sides of the tongue, while the back of the tongue senses bitterness. In its after notes, the Limited Edition Napoli is bitter, whereas the Limited Edition Trieste is characterized by a subtle touch of acidity.

The body
A coffee's body is related to its density in the mouth. A strong coffee is very full bodied. A lighter-bodied coffee, on the other hand, is perceived as liquid or fluid. The Limited Edition Napoli has a distinctive syrupy body, due to its long roasting and the origins of the beans, while the body of the Limited Edition Trieste is silkier.

The intensity
Intensity does not indicate the amount of caffeine in a coffee, but rather the degree of roasting, its body and its bitterness. Limited Edition Napoli has a stronger intensity rating (11) than Limited Edition Trieste (9).

For an even more authentic tasting moment for these Limited Edition coffees, Nespresso has created a dedicated box set, containing a sleeve of Trieste and of Napoli, along with four cups and saucers designed in the colors of these Limited Edition coffees.

Availability

Trieste and Napoli will be available starting April 8, 2013 at Nespresso Flagship Boutiques (New York, Miami, Boston, and San Francisco), Nespresso Boutique-in-Shop locations, through the Nespresso Club (1.800.562.1465) and at www.Nespresso.com. Each sleeve will sell for $7.00.

Contact Information

Christian Rizk, Nespresso, [email protected], 646.658.3812
Stephanie Brodsky, Weber Shandwick, [email protected], 212.445.8221

About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques.
For more information, visit the new Nestle Nespresso corporate website: www.nestle-nespresso.com.

SOURCE Nespresso