Ness Technologies Wins $6 Million Global Software Product Engineering Contract from Loyalty Partner Solutions

HACKENSACK, New Jersey and MUNICH, January 13, 2011 /PRNewswire-FirstCall/ --

- Software Product Lab in Bangalore, India Will Participate in the Development of the Next Generation Loyalty Management Suite

Ness Technologies, Inc. (NASDAQ: NSTC and TASE: NSTC), a global provider of information technology solutions and services, announced today that its Software Product LabsSM business unit has been selected by Loyalty Partner Solutions GmbH to extend its software product engineering capability. Loyalty Partner Solutions will utilize Ness Software Product Labs' global development center in Bangalore to build the next generation of its Loyalty Management Suite (LMS). Loyalty Partner Solutions expects to invest up to $6 million with Ness over the three year engagement.

"We are pleased to partner with Ness Software Product Labs as we relaunch our Loyalty Management Suite and new programs for our customers," said Andreas Berninger, Managing Director of Loyalty Partner Solutions. "Our software development partner has to be very professional, flexible, quality orientated and provide scalable qualified resources to meet our timelines. Ness seems to be the right choice. We look forward to a long and successful partnership with them." Loyalty Partner Solutions, a subsidiary of Loyalty Partner, is Europe's leading provider of loyalty program management solutions to the retail, travel and transportation industries. The company provides the technology behind Payback, Europe's largest loyalty and bonus program, and the loyalty programs of Deutsche Bahn AG, Germany's national railway company, as well as one of the largest European airlines.

For the development of LMS, Ness Software Product Labs will leverage its Adaptive Agile framework for distributed teams. LMS is a flexible software platform that helps its clients successfully develop and operate customer loyalty programs. The modular system maps the full chain of customer loyalty activities - from administering the card and account logic to managing redemption processes and conducting marketing campaigns. LMS can be integrated into any existing IT landscape. The team will use Ness' SmartCollaborate platform to enable effective collaboration throughout the development lifecycle.

"Loyalty Partner Solutions is established as a leading provider of loyalty programs in the travel segment, a key focus area for Ness Software Product Labs," said Holly Ripley-Boyd, President, Ness Software Product Labs. "We are pleased to partner with Loyalty Partner Solutions on their global software development initiatives as they bring their new suite to market and expand their market opportunity."

About Loyalty Partner and Loyalty Partner Solutions

Loyalty Partner GmbH, one of the leading international providers of loyalty management solutions, operates multi-partner loyalty programs and supplies its clients with performance marketing solutions through Payback. Through Loyalty Partner Solutions, the company also offers its clients IT solutions to boost customer loyalty. With over 500 employees Loyalty Partner generates annual sales of EUR 209 million. The company is headquartered in Munich, with subsidiaries in the U.K., France, Spain and Poland. In June 2010, Loyalty Partner has taken over a controlling stake in i-mint, India's leading loyalty program.

http://www.lpsolutions.com.

About Ness Technologies

Ness Technologies (NASDAQ: NSTC and TASE: NSTC) is a global provider of IT and business services and solutions with specialized expertise in software product engineering; and system integration, application development, consulting and software distribution. Ness delivers its portfolio of solutions and services using a global delivery model combining offshore, near-shore and local teams. With about 7,800 employees, Ness has operations in North America, Europe, Israel and India, has customers in over 20 countries, and partners with numerous software and hardware vendors worldwide. For more information about Ness, visit http://www.ness.com.

Forward Looking Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements often are preceded by words such as "believes," "expects," "may," "anticipates," "plans," "intends," "assumes," "will" or similar expressions. Forward-looking statements reflect management's current expectations, as of the date of this press release, and involve certain risks and uncertainties. Ness' actual results could differ materially from those anticipated in these forward looking statements as a result of various factors. Some of the factors that could cause future results to materially differ from the recent results or those projected in forward-looking statements include the "Risk Factors" described in Ness' Annual Report of Form 10-K filed with the Securities and Exchange Commission on March 15, 2010. Ness is under no obligation, and expressly disclaims any obligation, to update or alter its forward-looking statements, whether as a result of such changes, new information, subsequent events or otherwise.

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SOURCE Ness Technologies Inc