DALLAS, June 11 /PRNewswire/ -- RAZOR, a Dallas-based marketing agency, has been named by Nestle Purina PetCare Company as its Customer Relationship Marketing Group agency of record following an extensive review process that included several other leading national agencies.
RAZOR will help develop customer relationship marketing strategies across the Purina brand portfolio – which includes pet food brands Purina ONE®, Friskies®, Purina® Puppy Chow® brand puppy food, Purina® Dog Chow® brand dog food, Purina® Pro Plan®, Mighty Dog®, and other brands such as petcentric.com and litter brands – to optimize engagement strategies and build deeper, more profitable relationships with Purina customers.
About Nestle Purina PetCare
Nestle Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premier global manufacturer of pet products, Nestle Purina PetCare is part of Swiss-based Nestle S.A., the world's largest food company.
RAZOR is a seven-year-old marketing agency that leverages customer intelligence to help marketers make better decisions and generate better results in an increasingly complex selling environment. RAZOR optimizes customer engagement across all digital and traditional media to increase customer profitability and improves spending effectiveness to increase ROI. The company has grown quickly to projected 2010 billings of $294 million, representing brands such as Nestle Purina, Domino's Pizza, Rent-a-Center, Dave & Buster's, The Cheesecake Factory, Baskin-Robbins and Wendy's. For more information, visit www.razordriven.com.