EAST RUTHERFORD, N.J., Jan. 25 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today it has been retained by the Network for Teaching Entrepreneurship (NFTE), an international non-profit organization dedicated to teaching entrepreneurship to youth in low-income communities. As agency of record, MWW Group will implement a public relations and social media program focused on helping NFTE increase public awareness and support its fundraising objectives.
"NFTE is an incredible organization that helps kids from at-risk areas across the world transform street smarts to business smarts. Our campaigns will help bring increased attention to NFTE and the great work that it does, while helping the organization secure the funding that it needs to continue to improve lives," said Michael W. Kempner, president and CEO of MWW Group.
The account team will include practitioners from across multiple MWW Group practice areas, including its Consumer Lifestyle Marketing, Non-Profit, Corporate Communications and DialogueMedia practices. The campaign will focus on strategic positioning, media relations, blogger outreach and the development of a branded blog and Facebook page for NFTE.
"MWW has an impressive record helping non-profits build awareness and turning that into fundraising success. Their experience helping organizations like ours with diverse audiences, coupled with a proven ability to harness the power of social media, makes them perfectly suited to serve as agency of record for NFTE," said Amy Rosen, President and CEO of NFTE.
About Network for Teaching Entrepreneurship
Network for Teaching Entrepreneurship (NFTE) provides entrepreneurship education programs to young people from low-income communities. NFTE's vision is that every young person will find a pathway to prosperity. Since 1987, NFTE has worked with more than 280,000 young people. NFTE currently operates programs in 21 states and 12 countries outside the United States and has over 1,500 active Certified Entrepreneurship Teachers. For more information, visit www.nfte.com.
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
SOURCE MWW Group