Neutrogena® Launches New Sunscreen Technology with Cloud-Tech™, Combining Next-Generation Sun Protection, Skincare Benefits, and a Weightless Feel

From the pioneer in sunscreen science, Neutrogena® introduces K-Beauty inspired sunscreen featuring BEMT, the first new FDA-approved sunscreen filter in over 25 years.

• Neutrogena is launching Cloud-Tech™, a new sunscreen technology featuring bemotrizinol (BEMT), the first new FDA-approved sunscreen filter in over 25 years.
• Cloud-Tech™ delivers comprehensive UVA/UVB coverage and clinically proven skincare ingredients for sunscreen that feels and blends like skincare.
• The new technology will be available in 2 new sunscreens, Neutrogena® Clear Face Sunscreen SPF 60 and Neutrogena® Ultra Sheer Daily Face Sunscreen SPF 70.

SUMMIT, N.J., Sept. 17, 2026 /PRNewswire/ -- For over 40 years, Neutrogena has made sun protection more accessible by advancing daily use and safer sun habits through innovation, partnerships and education. Now, Neutrogena is launching Cloud-Tech™, a new sunscreen technology featuring bemotrizinol (BEMT), the first new FDA-approved sunscreen filter in over 25 years, to deliver next-generation sun protection. The new technology will be available in 2 new sunscreens, Neutrogena® Clear Face Sunscreen SPF 60 and Neutrogena® Ultra Sheer Daily Face Sunscreen SPF 70.

This advancement comes as people seek both stronger protection and a better product experience that would make daily facial sunscreen use more appealing. Yet higher-SPF sunscreens often require more filters, which can create heavier textures and a less comfortable finish, leading some consumers to underapply or avoid them altogether.

"Cloud-Tech™ was inspired by the K-beauty sunscreens consumers love and the experience they increasingly expect from daily sun protection," said Chris Riat, Global Neutrogena Brand Leader. "As a leader in suncare, Neutrogena has a responsibility to keep advancing the category. This launch reflects how we are challenging outdated expectations and delivering the high-level protection consumers need in a formula they will want to wear every day."

Key Facts About Neutrogena® Cloud-Tech™ technology

• Comprehensive Coverage: BEMT, the first new UV filter approved in the U.S. in over 25 years, drives higher UVA protection than non-BEMT filters, but at approved concentrations of up to 6%, requires additional filters for comprehensive UVA and UVB coverage. Cloud-Tech™ combines BEMT with existing filters in Neutrogena's proprietary Helioplex360™ technology for stronger protection.
• Weightless Feel: Inspired by the filter used in K-beauty sunscreens, BEMT delivers a weightless, invisible texture that feels like a soft cloud on skin. The formulas are fast-drying and provide a silk finish for sunscreen that feels and blends like skincare.
• Clinically Proven Skincare Ingredients: For the first time, Neutrogena is combining sunscreen with ingredients like its patented Micro-Peptide Technology and niacinamide to address targeted concerns such as visible signs of aging and acne-prone skin.

Advancing Safer Sun Habits
As the #1 sunscreen brand in the U.S.¹, Neutrogena is leading the future of sunscreen with breakthrough science, clinically backed innovation and advocacy efforts that support safe sun habits, including daily sunscreen application.

Most recently, in partnership with the Melanoma Research Foundation, Neutrogena convened a Sun Consensus Meeting that brought together public health experts, policymakers, clinicians, researchers, advocates and media to discuss the latest science in skin cancer prevention and identify opportunities to advance public health guidance and regulatory progress.

Bringing this continued commitment to consumers, Neutrogena® Clear Face Sunscreen SPF 60 and Neutrogena® Ultra Sheer Daily Face Sunscreen SPF 70 are now available on amazon.com and will be available at retailers nationwide soon.

Frequently Asked Questions

Question: What is BEMT and why does it matter?
Answer: BEMT, also known as bemotrizinol, is the first new UV filter approved in the U.S. in over 25 years. With the introduction of BEMT (approved up to 6% concentration), Neutrogena formulators now have a new tool to advance sunscreen innovation. BEMT drives higher UVA protection vs. non BEMT filters, while also delivering superior aesthetics. It is proven to have synergy with existing US filters to deliver better outcomes.

Question: What makes Neutrogena Cloud-Tech™ unique?
Answer: Neutrogena Cloud-Tech™ combines BEMT with its proprietary Helioplex™ technology, to deliver comprehensive UVA and UVB protection. In addition, Cloud-Tech™ features clinically proven skincare ingredients, such as Neutrogena's patented Micro-Peptide technology and niacinamide to address targeted concerns such as visible signs of aging and acne-prone skin.

Question: What is the difference between the two sunscreens that feature Cloud-Tech™ technology (Neutrogena® Clear Face Sunscreen SPF 60 and Neutrogena® Ultra Sheer Daily Face Sunscreen SPF 70)?
Answer: The new sunscreens are powered by Cloud-Tech™ technology and offer a weightless, non-greasy feel that layers well under make-up. The sunscreens deliver superior UVA and UVB protection plus antioxidants to help defend against free radicals and the appearance of dark spots. 

• Neutrogena® Clear Face Sunscreen SPF 60 is formulated specifically for acne-prone skin with niacinamide and vitamin E to help reveal clearer-looking skin without clogging pores.
• Neutrogena® Ultra Sheer Daily Face Sunscreen SPF 70 is formulated with patented Micro-Peptide Technology to help hydrate skin and visibly improve signs of aging. It is 50% lighter on skin than leading sunscreens.

Question: How will I know if my Neutrogena sunscreen includes the new Cloud-Tech™ technology?
Answer: Look for the Cloud-Tech™ logo displayed prominently on the front of the product label. Neutrogena sunscreens featuring Cloud-Tech™ will be available on amazon.com at launch, followed by retailers nationwide in October.

Media Contact
Jenni Evora
U.S. Brand Communications Leader, Neutrogena®
[email protected] 

About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.

¹Circana$, L52W w/e 6/28/26

SOURCE Neutrogena