New APMEX Website makes buying physical Gold and Silver easier and more rewarding than ever

OKLAHOMA CITY, June 4, 2013 /PRNewswire-iReach/ -- For more than a decade, APMEX has been putting Gold, Silver and other Precious Metals in the hands of its customers. With the launch of the new www.APMEX.com, the company makes buying, holding and learning about Precious Metals easier and more informative than it's ever been.

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The new website features a state-of-the-art search experience, enabling investors and collectors to quickly find the knowledge and products they want as well as discover hidden gems they didn't know existed amongst APMEX's unparalleled selection of over 5,000 products.

www.APMEX.com now features a new "My Account" section that enables investors to track their Precious Metals investments, view their portfolio's performance and add products to their wish list.

Product pages include rich, high-resolution photography and a magnifying glass tool for viewing product details up close. The site's design and resolution were upgraded as well, allowing users to shop seamlessly on their desktop, tablet or smartphones.

All of these new features combined provide an unparalleled shopping experience in the Precious Metals industry.

"There is a unique emotion when an investor holds Gold or Silver in their hands: this is real money. No other investment has a 2,000 year history as a storehouse of value. We feel that with the new www.APMEX.com, buying Gold and Silver will be just as satisfying as holding the investments in your hands," says APMEX CEO Michael Haynes.

APMEX plans to release additional enhancements to its website over the coming months and encourages users to come back often.

About APMEX, Inc.

APMEX, Inc., one of the largest online retailers of Gold, Silver and other Precious Metals products, offers one of the world's largest retail selections including all U.S. Mint bullion such as Gold, Silver and Platinum American Eagle coins. APMEX also sells all types of Royal Canadian Mint products including Gold, Silver, Platinum and Palladium Maple Leaf coins, as well as South African Gold Krugerrand coins. APMEX is a member of the International Precious Metals Institute and the Industry Council for Tangible Assets. For additional information, visit www.APMEX.com or call 800.375.9006.

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Media Contact:

Thomas Randon, APMEX, Inc., 405.595.2100, ext. 373, [email protected]

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SOURCE APMEX, Inc.