SPOKANE, Wash., Oct. 22, 2014 /PRNewswire/ -- AT&T's new store design focused on the customer's mobile lifestyle is now a reality in the Inland Northwest area. The first of its kind in the state of Washington, the new store in Spokane transforms the entire shopping experience by shifting focus to how technology helps enables customers' lives, instead of on the technology itself.
Congresswoman Cathy McMorris Rodgers was among the first to experience the new store concept at a grand opening celebration today, which included a $25,000 donation to to the American Red Cross – Inland Northwest Region chapter.
"This store is another example of AT&T's strong commitment to invest in Spokane and the state of Washington," said Bob Bass, President, AT&T Washington. "AT&T invested nearly $60 million in its network in Spokane and the Spokane Valley area during the past three years and AT&T and its employees have contributed more than $8.4 million to giving programs in Washington during the past five years. We are pleased to continue that tradition as a part of today's store opening and we are donating $25,000 donation to the American Red Cross – Inland Northwest Region."
AT&T's new store concept is the result of more than two years of exploration and research all centered on one design goal – to create a more interactive and inviting store environment. Many of the new store design and merchandising elements were first seen in AT&T's award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores.
Everything about the store is designed for ultimate flexibility. It brings to life AT&T's mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity. The store layout will highlight AT&T's products and services, devices and accessories across three unique "zones" – the Connected Experience Zone, the Community Zone, and the Explore Zone.
- The new Connected Experience Zone features "lifestyle vignettes" that offer customers a glimpse of how products can be used in customers' everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
- Next is the Community Zone, featuring "community tables" that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together.
- Finally, customers can check out the Explore Zone with "explore walls" that showcase AT&T's diverse device line-up and accessories complemented by digital monitors with product information.
"Customers visiting our new store in Spokane will discover an interactive shopping experience built around their mobile lifestyle," said Mike Maxwell, Vice President/General Manager, AT&T Pacific Northwest. "Our goal is to be America's premier retailer by providing an exceptional experience in every interaction, and we've been working hard to exceed customer expectations by taking our stores and network to a new level here in in the Inland Northwest."
Enhanced service experience
What you won't see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail "cash-register" counters. Instead, they'll find round café-style "learning tables" that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.
Customers also won't see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their finger tips while giving AT&T the flexibility of updating messaging faster and more efficiently.
The new AT&T Retail store in Spokane is located at 6117 N. Division, and operating hours are Monday through Saturday, 9:00 a.m. to 8:00 p.m., and Sunday, 10:00 a.m. to 6:00 p.m. AT&T has more than 40 retail locations in Washington. To find the nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-store or www.att.com/dsc. Don't forget you can also make an appointment before visiting your local AT&T store -https://www.att.com/storeappointment/.
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