New AT&T Store In Vallejo Features Innovative Design That Mirrors Customers' Mobile Lifestyle

VALLEJO, Calif., Sept. 5, 2014 /PRNewswire/ -- AT&T's* new store design focused on the customers' mobile lifestyle is now a reality in Vallejo. The new store at 976 Admiral Callaghan Lane (Suite D), transforms the entire shopping experience. The new store concept is the result of years of exploration and research all centered on one design goal – to create a more interactive and engaging store environment.

Customers in Vallejo will be among the first to experience the new store concept that AT&T hopes will reinvent how customers interact with wireless technology in the store. This store is the latest example of the investment already made in Northern California. AT&T invested more than $7.1 billion in its California wireless and wireline networks from 2011-2013. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.

"This new AT&T store is emblematic of the economic renaissance we're seeing in Vallejo," said Representative Mike Thompson of California's 5th Congressional District.  "It's bringing new jobs to our community, and when other companies see how successful AT&T is in Vallejo, we're going to see more businesses locate here, and even greater economic growth."

Many of the new store design and merchandising elements were first seen in AT&T's award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores across the country.

"We are committed to bringing new jobs and better services to Vallejo consumers, and this new AT&T investment is an important building block as we continue to grow the local economy," said Vallejo Mayor Osby Davis. "It's always a great day for Vallejo when we can open a state-of-the-art new retail concept that adds jobs and brings innovative technology to our residents.  I'd also like to thank AT&T for their generosity in supporting local non-profit organizations that are instrumental in making our community stronger."

"Today's students are entering the job market more tech reliant and tech savvy than ever before," said Solano Community College (SCC) Superintendent and President, Dr. Jowel Laguerre.  "AT&T's investment in this new store is a valuable commitment to Vallejo and Solano County, ensuring that our community always has access to the next generation of technology to support our local workforce and businesses.  AT&T through its employees has been a tremendous corporate citizen.  SCC values its partnership with such an outstanding corporation."

"Customers visiting our Vallejo store will discover an interactive shopping experience built around their mobile lifestyle," said Terry Stenzel, AT&T Vice President and General Manager for Northern California and Northern Nevada. "Our goal is to be America's premier retailer by providing an exceptional experience in every interaction, and we've been working hard to exceed customer expectations by taking our stores and network to a new level here in Vallejo."

Flexible Design
Everything about the store is designed for ultimate flexibility.  It brings to life AT&T's mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity.

The store layout will highlight AT&T's products and services, devices and accessories across three unique "zones" – the Connected Experience Zone, the Community Zone, and the Explore Zone.

The new Connected Experience Zone features "lifestyle vignettes" that offer customers a glimpse of how products can be used in customers' everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.

Next is the Community Zone, featuring "community tables" that let customers shop and play in an open and interactive space.  This space has apps, accessories and devices on display to show customers how they can work together.

Finally, customers can check out the Explore Zone with "explore walls" that showcase AT&T's diverse device line-up and accessories complemented by digital monitors with product information.

Enhanced service experience
What you won't see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail "cash-register" counters. Instead, they'll find round café-style "learning tables" that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.

Customers also won't see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their finger tips while giving AT&T the flexibility of updating messaging faster and more efficiently.

Store information
Hours for the new Vallejo store are Monday through Friday, 10:00am – 8:00pm, Saturday, 10:00am – 7:00pm, and Sunday, 11:00am – 6:00pm. To find the nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-store or www.att.com/dsc.  Don't forget you can also make an appointment before visiting your local AT&T store -https://www.att.com/storeappointment/.

Charitable Contributions
AT&T also announced charitable donations to four local organizations: $10,000 to Solano Community College's Academic Success Center, $2,500 to the Mayor's Cup, $5,850 to the Vallejo Senior Citizens Council, and $1,800 to support Pista Sa Nayon of Vallejo.

The newly created Academic Success Center (ASC) at Solano Community Colleges was established to support students that need help transitioning to the academic rigors of college. It provides individual and small group study space and drop-in tutoring for math and college writing, study skills workshops, and access to computers.

Mayor Obsy's 2014 Mayor's Club Golf Tournament will be held on Friday, October 17, 2014 at Hiddenbrooke Golf Club in Vallejo.  The tournament will raise funds to assist community organizations providing services to Vallejo residents in need.

AT&T's donation to the Vallejo Senior Citizens' Council will support digital programs that prepare seniors for job-readiness (encore careers), digital literacy training, and access to online services that support wellness and health among seniors.  In addition, updated desktops and associated software that can support these senior programs are needed in the seniors' computer lab.

The Philippine Cultural Arts Foundation of Northern California, Inc's annual cultural celebration, popularly called Pista Sa Nayon, raises funds for apprenticeships and on-the-job-training in events and entertainment management.  High school students are able to use the hours spent for academic credits.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse^® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at www.facebook.com/att and YouTube at www.youtube.com/att.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.

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SOURCE AT&T