New AT&T Website for Mobile Apps Enhances Access to Best Apps for Small Business

DALLAS, April 11, 2012 /PRNewswire/ -- Making it easier than ever for small businesses to find the right mobile applications to help them succeed, AT&T* has launched the new Mobile Applications for Small Business website.

According to the recent AT&T Small Business Technology Poll**, 85 percent of small businesses surveyed use smartphones and about one-third use mobile apps to keep their businesses going wherever they may be, so having easy access to business-critical apps is more important than ever.

Key Features

The Mobile Applications for Small Business website enables:

• A visual, user-friendly experience for customers looking to learn more about mobile apps and their benefits
• Convenient online purchasing and provisioning of select apps directly from the website using Buy Now – a first among wireless carriers
• A direct connection to AT&T's interactive SMART app recommender tool, which takes the guesswork out of finding and purchasing the best apps for small business
  • Based on input from small business users, the SMART tool – also available at www.att.com/smart - offers a list of more than 50 recommended solutions, product information, and video demos to help customers decide on the best apps for their business
  • The tool's interface has recently been re-designed to improve customer experience, enhancing navigation and ease of use
• Easy access to the AT&T Certified Solutions Catalog, featuring more than 500 certified solutions that address the mobility needs of various business types and sizes

Small businesses looking for more information should go to the new Mobile Applications for Small Business website, accessible at www.att.com/mobileapps-smallbusiness.

In addition, through May 1, 2012, AT&T is offering special rebates on select mobile apps. Small businesses purchasing smartphones, along with integrated voice and data plans, will receive a $50 credit when also purchasing any one of four mobile apps – Telenav Track, XORA Time Track, ACTsoft Comet, or Pronto Forms. Discounted offer valid only with activation and 2-year agreement on a qualifying voice plan of $39.99 per month or higher on eligible monthly data plans. For more details, visit http://www.corp.att.com/smallbiz/save-time-work-faster/.

Quotes

"AT&T has listened to what small business customers have been telling us they need," said Chris Hill, AT&T vice president of Advanced Mobility Solutions. "With the proliferation of smartphones and all the new mobile apps that go with them, we are making it easier than ever for business owners to find innovative and affordable mobile app solutions."

"With the use of smartphones by business owners at an all time high, mobile apps are expected to be a key resource for business," said Carrie MacGillivray, Program Director from IDC, an industry analyst group. "Small businesses struggle navigating large application stores. A focused storefront that allows easy self-discovery of relevant business applications will be a critical tool for increasingly mobile businesses."

General Information

Small businesses that want more information about all AT&T products and services can visit AT&T Small Business. For free business resources such as webinars, articles, case studies and best practices, they can visit AT&T Small Business InSite.

Additionally, real-time information and updates can be found on the AT&T Small Business Facebook page and AT&T Small Business Twitter channel.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Study Methodology – The results of the "AT&T Small Business Technology Poll" are based on an online survey, conducted in November 2011, of 2,513 small business owners and/or employees responsible for Information Technology (IT). Specifically, 1,232 surveys were completed by small businesses located throughout the United States (National data) and 1,281 surveys were completed by small businesses located in 12 markets – about 100 in each market (Market data). The sample of participating small businesses, having between 2 and 99 employees, was drawn from e-Rewards' online business panel of companies. Eleven of the 12 metropolitan areas are based on DMAs (Designated Market Areas). The other market is the state of Oklahoma.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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SOURCE AT&T Inc.