New Baileys® Chocolate Cherry Irish Cream Liqueur Celebrates The Selfie With Stylish Shots On The Go

NEW YORK, Oct. 7, 2014 /PRNewswire/ -- In celebration of Baileys^® Chocolate Cherry Irish Cream Liqueur, the newest addition to the Baileys Liqueur collection, the brand is returning to the streets of New York City's Meatpacking District for the second annual Stylish Shots on the Go event. Inspired by the flavor's signature shot, the Cherry Bombshell, Baileys is helping to create selfie-worthy looks and empower women to show off their inner glam. Armed with photographer and FashionPoet.com founder Annie Vasquez and DreamDry hair stylists, Baileys will handle the selfie process from A-Z for all passersby. Every coif will be tamed and styled and poses will be struck in celebration of the new Baileys flavor. 

The pop-up selfie station will be held at the intersection of 14th Street, 9th Ave and Hudson Street on Friday, October 10^th and Saturday, October 11^th, from 9:00 PM to 1:00 AM each night. To learn more about new Chocolate Cherry and to sample the signature Cherry Bombshell shot prior to the event on Friday October 10th, visit Gaslight from 5-7pm and Serafina from 7-9pm, two of Meatpacking's premier hotspots. You can also enjoy specialty Baileys^® cocktails at The Chester on both Friday and Saturday evenings.

The new liqueur is a modern update on the classic Irish Cream that blends the flavors of luscious chocolate and seductive dark cherries for a unique Baileys^® taste experience. Baileys shots are designed to easily re-create at home to add a personal touch of style to any occasion. To accessorize your night with a Cherry Bombshell, simply mix one ounce of Baileys Chocolate Cherry with half an ounce of Captain Morgan^® Original Spiced Rum and serve in a chilled shot glass rimmed with chocolate syrup and accessorize with a cherry.

"With the launch of new Baileys^® Chocolate Cherry, modern women everywhere can take delight in the innovative new flavor that takes the spirit of Baileys to the next level," said Stephanie Jacoby, Liqueurs Brand Director at Diageo. "We had so much fun with Stylish Shots on the Go last year that we couldn't resist taking over Meatpacking district again, only this time, to celebrate the Cherry Bombshell shot by creating an atmosphere where guests can let their inner bombshell shine through."

Baileys^® Chocolate Cherry is now available nationwide wherever spirits-based beverages are sold for a suggested retail price of $21 for a 750 ml bottle. For more information on Baileys Chocolate Cherry please visit the Baileys Fan Page on Facebook at www.facebook.com/BaileysUS or www.Baileys.com.

Nothing is more glamorous than staying stylish to the very end of your night so Baileys^® urges adults to please always celebrate responsibly.

About BAILEYS^® Irish Cream Liqueur:
Baileys launched in Ireland in 1974.  It is now available in 180 markets worldwide and is the number one selling liqueur in the world.  Baileys is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world.  Owned by Diageo plc, Baileys contents are a blend of Irish whiskey, fresh double cream and other fine ingredients and currently comes in two additional flavors, Vanilla Cinnamon and Chocolate Cherry.  For more information on BAILEYS^® Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo:
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include JOHNNIE WALKER^® Blended Whisky, CROWN ROYAL^® Blended Whisky, J&B RARE^® Blended Scotch Whisky, BUCHANAN'S^® Blended Scotch Whisky, WINDSOR^® and BUSHMILLS^® Blended Irish Whiskey, SMIRNOFF^® Vodka, CÎROC^® Vodka and KETEL ONE^® Vodka, BAILEYS^® Original Irish Cream Liqueur, CAPTAIN MORGAN^® Original Spiced Rum, TANQUERAY^® London Dry Gin and GUINNESS^® Stout.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere.

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SOURCE Diageo