SAN JOSE, Calif., Feb. 25, 2019 /PRNewswire/ -- The Global Center for Digital Business Transformation (DBT Center), an initiative between Cisco and IMD business school, announced the publication of a new book that offers an actionable and concrete guide for large-scale digital transformations.
"Despite leaders' best efforts and billions spent, the vast majority of digital transformations fall well short of their expected impacts, placing organizations at risk of disruption," said James Macaulay, senior director in Cisco Operations and visiting scholar at the DBT Center. "We wanted to provide specific direction and a methodology for how to successfully orchestrate organizational change."
An indispensable guide for practitioners, "Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change" proposes a profoundly different approach – one that orchestrates transformational change within highly complex internal structures and rapidly changing external environments to create a truly connected approach.
Based on interviews with 1,030 practitioners from around the world, the book finds that traditional change management models are ineffective in large-scale transformations. It offers new solutions for executives while answering key questions, including:
- Why do so many digital transformation programs fail?
- How can a connected, orchestration-centric approach benefit organizations pursuing transformation?
- How should a company execute a transformation program?
- How should a company organize to drive transformation effectively?
The follow-up to 2016's award-winning "Digital Vortex," the book includes fresh insights from years of applied research and engagement with executives around the world, as well as real-life case studies and helpful tools for success.
"We use the metaphor of an orchestra to provide readers with an easy to understand, step-by-step framework to plan and execute a successful digital transformation," said Michael Wade, director of the DBT Center and professor of innovation and strategy at IMD Business School. "This book is not only about what the best companies do better than anyone else, but also about what everyone gets consistently wrong – and how to fix it."
"Orchestrating Transformation" is available for purchase at orchestratingtransformation.com.
About the Authors
"Orchestrating Transformation" is co-authored by Michael Wade, director of the Global Center for Digital Business Transformation (DBT Center) and professor of innovation and strategy at IMD Business School; and by James Macaulay, Andy Noronha, and Joel Barbier, directors at Cisco and visiting scholars with the DBT Center.
About the Global Center for Digital Business Transformation:
The Global Center for Digital Business Transformation, an IMD and Cisco initiative, combines Cisco's leadership in digitization with IMD's expertise in developing global leaders, focusing on the organizational change required for digital transformation. IMD is a top-ranked business school with a flexible, effective approach to real-world executive education and applied research. Cisco is the worldwide technology leader that has been making the Internet work since 1984. Discover more at newsroom.cisco.com.
SOURCE Global Center for Digital Business Transformation