New Book From Marketing Master Decodes the Ultimate Consumer Experience

NEW YORK, May 17 /PRNewswire/ -- In the forthcoming "The Experience Effect," which debuts May 19th, award-winning marketer and President of Lippe Taylor Brand Communications, Jim Joseph, demonstrates how to create deeply satisfying experiences that will connect brands to consumers and drive sales.  With sharp observations, perceptive insights and straightforward advice, the book is a must-read, especially in today's trying economy.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100517/NY06277LOGO-a )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100517/NY06277-b )

Joseph is a real-world marketer not a theorist, and he shares his understanding of what really works, using real-life examples of brands like J. Crew, Starbucks and Madonna.  With a heavy dose of street savvy common sense, he's created a holistic approach to reality-based marketing.  It doesn't matter how many ads or tweets you crank out, or even how great your product is.  As the reader will quickly learn, consumers are not just buying products or services, nor are they responding to random marketing tactics, they're buying a carefully crafted experience. Joseph illustrates the do's and don'ts brilliantly.

Whether it's a beauty brand, restaurant, laundry detergent, charity, or virtually anything else, "The Experience Effect" offers practical, effective and easily navigated strategies that work every time.  It's a must-read for marketers, brand communicators, public relations, small business owners, advertising practitioners, and students of the field.

About the Author

Jim Joseph is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean & Clear, and Wal-Mart.  Jim is currently the President and Partner of Lippe Taylor Brand Communications (www.lippetaylor.com) in New York City, an agency dedicated to marketing to women across all categories including health, beauty, fashion, home, and relationships.  Prior to joining Lippe Taylor, Jim spent the bulk of his agency career at Publicis Groupe. He later led the transformation of Saatchi & Saatchi Wellness from traditional advertising to diversified marketing. During his tenure, Saatchi & Saatchi Wellness won several prestigious industry awards including "Agency of the Year" from DTC Perspectives on Excellence, "Most Creative Agency" from The Manny Awards, and a Grand CLIO Award for advertising.  A sought after speaker, Jim is a graduate of Cornell University and holds an MBA from Columbia University. He lives in Manhattan and Bucks County, PA.

SOURCE Lippe Taylor