08 Sep, 2011, 02:33 ET
NEW YORK, Sept. 8, 2011 /PRNewswire/ -- PR Newswire today announced the launch of their Capital Markets Visibility Package, a new investor relations service that targets material news releases directly to specific buy-side analysts, sell-side analysts and portfolio managers.
Combining renowned capital market targeting data with a proprietary "Match.com"-like quantitative financial fundamentals analysis tool, PR Newswire is giving public companies a simple way to build a consistent presence automatically with new institutional investors. Additionally, as this is a direct investor targeting tool and not newswire distribution, the Capital Markets Visibility Package can be purchased on-demand by any public company, regardless of their existing commercial newswire service.
Please click here to see a complete list of targeted sectors and quantitative targeting parameters.
"Capital markets are most efficient, and shareholder value grows, when information transparently flows to engaged investors. With that mission, we've taken the approach to build a unique and well-priced product that doesn't interfere with existing relationships or annual contracts," said John Viglotti, vice president, Investor Relations Products and Services. "PR Newswire, Business Wire, GlobeNewswire and MarketWire clients can equally start using the targeting service immediately."
To request more information about the Capital Markets Visibility Package, please click here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Marketing and Communications
Marketing and Communications Associate
SOURCE PR Newswire Association LLC
Share this article