New Chapter Launches First Liquid Multivitamin, A Delicious Daily Supplement for the Whole Family
The All-New Multivitamin Delivers Whole-Body Benefits in a New Liquid Form That is Ready-to-Absorb Faster
BRATTLEBORO, Vt., March 4, 2025 /PRNewswire/ -- New Chapter®, a Vermont-based vitamin and supplement company with a mission to deliver the wisdom of Nature to nourish mind, body, and soul, has announced its first-ever Liquid Multivitamin packed with 22 essential vitamins and minerals for comprehensive wellness support – all in an easy-to-consume liquid form.
New Chapter's Liquid Multivitamin offers 45% more nutrients than the leading liquid multivitamin§, including fermented B vitamins, Vitamin C, Vitamin K, and superfoods to support heart health, bone health, brain health, cellular energy, immune function, hair, skin & nails, and digestion.
The new product by New Chapter was designed to meet the needs of the entire family, with one bottle offering age-appropriate doses for adults and children aged 2 and up. It comes in two delicious flavors – Orange Mango and Mixed Berry – offering a tasty and convenient option for everyone.
"At New Chapter, we've been experts in multivitamins since 1982, dedicated to crafting high-quality supplements for every stage of life," said Blaine Streisand, CEO of New Chapter. "We're proud to bring that same expertise to a new form with our Liquid Multivitamin—a delicious, approachable, and family-friendly supplement designed to make daily wellness effortless."
New Chapter's Liquid Multivitamin flavors were thoughtfully curated with expert sensory scientists to provide an exceptional consumer experience and ensure the final products are not overly sweet, offering a blend of aroma, viscosity and aftertaste to make it a delicious and enjoyable part of your routine. In addition to curated taste, New Chapter's Liquid Multivitamin ensures that nutrients fall within recommended daily values so that you get the right amounts of essential nutrients.
New Chapter is committed to delivering excellent quality and sends each product formula to trusted third-party certifiers to confirm each product's quality, purity, potency and more. The Liquid Multivitamin is IGEN Non-GMO Tested, and the Orange Mango flavor is certified as Where Food Comes From Organic (WFCO). This product is also 100% vegan and gluten-free, and unlike many other liquid multivitamins, is made without potassium sorbate, a chemical preservative. The bottle is comprised of 99% post-consumer recycled plastic.
New Chapter's Liquid Multivitamin is available now in a 30oz bottle starting at $48, in Orange Mango and Mixed Berry, on NewChapter.com, with extended retail availability rolling out at Whole Foods Market, The Vitamin Shoppe and local health food stores nationwide in the coming weeks. Dosing instructions for the whole family are as follows: 2-3 years (1.5 teaspoons), 4-13 years (1 tablespoon) and 14+ (2 tablespoons).
For more information on New Chapter products, please visit NewChapter.com.
ABOUT NEW CHAPTER
A certified B Corporation, New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of Nature to nourish body, mind, soul, and Mother Earth. Since 1982, they've been guided by Nature: the ultimate source of good health. They take all of Nature's wisdom and combine it with brilliant combos of the finest ingredients, the strongest science, and time-honored traditions like herbalism and fermentation. The result? Masterfully crafted formulas that work in harmony with your body. Follow Nature's lead to better health!
Contact:
New Chapter Public Relations
*Liquid form is more easily available for your body than tablet form.
§45% more number of nutrients than leading liquid multivitamin based on Total XAOC $ sales in the latest 52 weeks through 9/28/2024
SOURCE New Chapter
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