New Communications Strategy for Small and Micro-cap Companies: PR Newswire Introduces "Capital Markets Visibility 365"

NEW YORK, Oct. 26, 2011 /PRNewswire/ -- PR Newswire today announced the launch of Capital Markets Visibility 365, a new investor relations strategy that removes the largest obstacle OTC, NASDAQ and NYSE Amex listed companies face every day: getting a consistent presence in front of investors and news media.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52904-pr-newswire-capital-markets-visibility-365-12-month-communications-program

(Logo:  http://photos.prnewswire.com/prnh/20110719/NY37427LOGO)

"Small, hard-working companies with exciting growth stories need a visibility strategy that is easy to implement, has a smart price and targets all four constituents that a public company must engage - Institutional Investors, Retail Investors, Financial News Media and Influential Stock Portals," said Liam Power, senior vice president, Compliance and IR Solutions, PR Newswire.

View video clips here

"Capital Markets Visibility 365 does exactly that,” Power added. “It is an entirely new calendar-based strategy that transforms broad news distribution into a true communications campaign that directly targets hundreds of thousands of investors throughout the year."

Unique in the industry, Capital Markets Visibility 365 brings together the renowned news distribution of PR Newswire with strategic services from alliances including leading shareholder communications organizations like BetterInvesting.org / NAIC, one of RetailInvestorConferences.com's founding partners along with PR Newswire.

12-month strategy includes:

• Distribution of 24 news releases throughout PR Newswire news channels
• Direct distribution to industry-specific buy-side and sell-side analysts
• Direct distribution to industry-specific financial media and influential blogs
• Targeted distribution to retail investors
• Quantitative targeting to "the most likely to buy" portfolio managers
• Two semi-annual presentations at RetailInvestorConferences.com
• Introductory email to BetterInvesting member base of sophisticated retail investors
• Complete 12-month marketing campaign to BetterInvesting online and hardcopy subscribers
• Six month NIRI educational scholarship for IR best practices and peer-to-peer network
• Detailed analytics

"From a straight-up analytical communications perspective, Capital Markets Visibility 365 delivers our clients' corporate messages, individually, over 1.4 million times," Power continued. "And that 1.4 million does not even encompass the unlimited outreach capabilities of the thousands of news and financial portals PR Newswire streams into including Dow Jones, Yahoo Finance, Bloomberg, and Charles Schwab."

Capital Markets Visibility 365 is available now. To request more information, please click here

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
[email protected]

SOURCE PR Newswire Association LLC