New Data Highlights Chianti Classico's Commitment to Sustainability

New survey reveals widespread sustainable practices across the region, from organic farming and biodiversity protection to soil health and landscape preservation

NEW YORK, Sept. 10, 2026 /PRNewswire/ -- Sustainability is taking firm root across Chianti Classico. A new survey from the Consorzio Vino Chianti Classico reveals widespread adoption of environmentally conscious practices across the denomination, from organic farming and biodiversity protection to soil management and preservation of the region's historic landscape.

The findings reflect a long-term commitment to protecting a territory where winegrowing exists as part of a much larger natural ecosystem. Two-thirds of Chianti Classico is covered by woodland, while vineyards account for just one-tenth of the total area, making the relationship between agriculture and the surrounding environment central to the region's identity.

Among the survey's key findings:

• 55% of Chianti Classico's total vineyard area is managed according to organic farming standards
• 64% of producers surveyed use no chemical fertilizers, insecticides or fungicides
• 75% of estates dedicate at least 5% of their land to forage crops, permanent meadows or areas supporting pollinating insects
• Nearly all estates use sustainable, biodegradable or recyclable materials

Producers are also increasingly focused on soil health, including the use of grass cover to help prevent erosion, while preserving traditional elements such as dry-stone walls and unpaved roads that have shaped the Chianti Classico landscape for generations.

For Chianti Classico, these efforts go hand in hand with wine quality. Wine is inseparable from the place where it is grown, making the protection of the land, biodiversity and surrounding ecosystem fundamental to preserving the character of the denomination for generations to come.

The growth of wine tourism is adding further momentum. As more producers welcome visitors to their estates, sustainable practices increasingly extend beyond the vineyard and into the overall experience of the territory — an important consideration as approximately 70% of travelers now consider sustainability when evaluating the destinations they visit.

Together, the findings offer a snapshot of a region where environmental stewardship is becoming an increasingly integral part of how Chianti Classico is farmed, experienced, and preserved for the future.

About the Consorzio Vino Chianti Classico:

The Consorzio Vino Chianti Classico exists to protect, oversee, and valorize the Chianti Classico denomination. Since the Consortium's founding in 1924, the organization has changed its name and the design of its logo, the Black Rooster, which since 2005 has been the trademark of the whole denomination. As one of the premier institutional organizations in the European Union in the grape-growing and winemaking sector, the Consortium represents 96 percent of the DOCG production. The entire production chain is supervised by a public tracking system, which enables consumers all over the world to check the bottle they've purchased via the Consortium's website. The Consortium also conducts research and development in the agronomic and enological fields, in collaboration with prestigious educational and research institutes. For more information, please visit www.chianti classico.com.

Victoria Vigliotti
Colangelo & Partners PR
[email protected]

SOURCE Consorzio Vino Chianti Classico