SANTA MONICA, Calif., Dec. 2, 2015 /PRNewswire/ -- Cars Registry, a joint venture between XYZ and Uniregistry, today announced the availability of three new domain extensions: .Cars, .Car, and .Auto. Between December 9th and January 12th, these domains will first be made available exclusively to trademark holders registered in the Trademark Clearinghouse. The new extensions provide the auto industry with a distinct marketing advantage over today's expensive or often over-long, and consequently harder to remember, .com URLs -- a critical challenge in an increasingly mobile era.
"With nearly 300 million domain names registered worldwide, it is increasingly difficult for businesses to find short memorable domains," said Daniel Negari, CEO of Cars Registry. The top 25,000 most popular websites are, on average, eight characters long1, while the average .com domain consisting of the word "cars," "car," or "auto" is an unwieldy 13 characters long.2
.Cars, .Car, and .Auto present a unique opportunity for businesses to secure valuable digital real estate that is shorter, more memorable, and more relevant to their online presence. Dealerships can upgrade their existing domain name (i.e., ABCAutoGroup.com to ABC.Auto), establish a geographic presence (i.e., Seattle.Cars), and set-up promotional microsites (i.e., HolidaySale.Cars). As an early adopter, St. Louis Motorcars, a factory-authorized luxury car dealer, upgraded its web presence from STLMotorcars.com to the more mobile-friendly STL.Cars.
"I can't think of a better or clearer domain name for my dealership than STL.Cars," said dealership principal Graham Hill. "Buying the .com version of STL would have cost hundreds of thousands of dollars, and STL.Cars works exactly the same way but looks better in advertising. I got a better looking name for a fraction of the price."
Cars Registry also provides complimentary services to dealerships to transition their websites to the new domains and maximize SEO benefits: "The transition from STLMotorcars.com to STL.Cars by the Cars Registry white-glove team was extremely simple, and enabled us to maintain our search engine ranking, SEO, and emails in the process," continued Hill.
Immediately following the trademark period, a public priority registration period will begin on January 12th to give anyone - regardless of whether they are a trademark holder or not - the opportunity to register any available domains for a premium fee before they enter general availability. On January 20th, the domains become open to the public through Cars Registry's many retailers, including Network Solutions and GoDaddy.
"Two letter and three letter .com domains are 100% registered, and can re-sell for hundreds of thousands and, in some cases, millions of dollars on the secondary market. On the other hand, all .Cars, .Car, and .Auto domains will cost the same standard registration fee," continued Negari. "This represents the first and last expansion in automotive naming. Businesses of all types - from dealerships to manufacturers - can now establish an authoritative web presence using .Cars, .Car, and .Auto domains to drive their brand."
To learn more about .Cars, .Car, and .Auto, visit http://www.Go.Cars.
About Cars Registry Limited
Cars Registry Limited is the registry operator for .Cars, .Car, and .Auto. Founded in 2015 by domain industry leaders XYZ and Uniregistry, the company provides authoritative internet naming options for the automotive industry. From car dealerships to car enthusiasts, Cars Registry Limited allows for anyone, worldwide, to secure memorable and relevant domains.
XYZ is the registry operator of .College, .Rent, and .xyz, the largest new domain extension. Founded in 2011, the company is led by Founder and CEO Daniel Negari. The innovative registry operator is unlocking new real estate on the web through its global domain extensions for the next generation of internet users. Learn more about XYZ at www.gen.xyz.
Uniregistry (2012) is best known for its 25 new top-level domain names including .lol. .mom, .link, .game and .click. Uniregistry operates modern infrastructure, a vibrant secondary marketplace and the industry's newest domain name registrar. Uniregistry is based in Newport Beach, CA and Grand Cayman where its founder Frank Schilling resides. Schilling has participated in all facets of the domain name industry during his 15-year career. The company he founded aspires to be the Apple of domain names, building beautiful infrastructure that makes domain names delightful and easy to use.
1 According to Gaebler's authoritative study "Does Domain Length Matter?"
2 According to Cars Registry's proprietary research
SOURCE Cars Registry Limited