New Energy Beverage Helps Consumers "Feel" Good

CHICAGO, Nov. 15, 2012 /PRNewswire/ -- "Feel Good. Do More." That's the message behind a new sparkling energy beverage – FEEL^TM Natural Energy – which has launched in Rexam 10.5 oz. SLEEK^® cans.

(Photo: http://photos.prnewswire.com/prnh/20121115/CG14385)
(Logo: http://photos.prnewswire.com/prnh/20120711/CG38561LOGO)

This lightly carbonated, naturally sweetened drink has just 15 calories and contains no artificial flavors, colors or preservatives. FEEL is available in three deliciously refreshing flavors –Raspberry Lemonade, Wild Berry and Mango Passionfruit – with additional appealing flavors on the horizon. Each serving provides a full day's supply of Vitamin C, along with essential nutrients like calcium and Vitamin D. And with 85 milligrams of naturally occurring caffeine, FEEL provides a healthy boost to help people accomplish more during their busy days.

"FEEL is an altogether different kind of energy drink," said Brian Turner, president and CEO, Nurish Brands, Inc., creator of FEEL. "We developed FEEL from the ground up to satisfy the demands of health-aware, active individuals – individuals who won't go anywhere near mainstream energy drinks. There's undoubtedly a significant 'need state' for caffeine, yet more and more consumers desire a caffeinated alternative that makes them feel like they're doing something good for themselves. FEEL is a great tasting energy beverage that's naturally low in calories, and confers 'real' nutritional benefits."

Nurish Brands chose the Rexam 10.5 oz. SLEEK can because it offers the ideal portion size for this unique beverage, and because it's the best way to showcase the label's eye-catching graphics. The company also benefits from the fact that aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.

Turner added: "We put a lot of thought and energy into developing packaging that engages the consumer on an emotional, as well as a rational, level. And through our partnership with Rexam, we were able to launch in a package so remarkable that it's already receiving accolades."

FEEL Natural Energy recently received the Bronze Medal for the energy drink category in Beverage World Magazine's 2012 global packaging designs awards.

"Our Rexam SLEEK can helps their brand stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics," said Rich Grimley, president and CEO, Rexam Beverage Can North America. "This is indicative of our commitment to invest in our capabilities to make sure our customers have the cans they need to build their brand and business."

FEEL Natural Energy is currently available at select retailers in Michigan, with plans for continued expansion throughout the Midwest, including Chicago.  

About Nurish Brands, Inc.
Nurish Brands, Inc., headquartered in Royal Oak, Michigan, is committed to providing premium, healthy foods and beverages that are formulated to satisfy the unmet wants and needs of active, health-minded consumers. FEEL Natural Energy, the company's first offering, was created to fill a "white space" in the marketplace for low calorie, energizing products that deliver health and wellness benefits. For more information, visit www.feelenergy.com.

About Rexam
Rexam is a leading global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands.  

Our vision is to be the best global consumer packaging company. Rexam's sales from ongoing operations in 2011 were in the region of £4.7 billion. We have more than 80 plants in 25 countries and employ close to 19,000 people. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com

SOURCE Rexam