New Hope Natural Media's NEXT Airstream Wins Gold Award from MarCom Awards
Innovative Airstream and Game Drove High Traffic and Customer Interest at Industry Event
Innovative Airstream and Game Drove High Traffic and Customer Interest at Industry Event
BOULDER, Colo., Dec. 3, 2015 /PRNewswire/ -- New Hope Natural Media today announced that it has won a gold MarCom Award in the "Promotion/Marketing Materials" category for the NEXT Airstream. The MarCom Awards, produced by the Association of Marketing and Communication Professionals (AMCP), recognizes the creativity of marketing and communication professionals.
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The NEXT Airstream was an intriguing space and program to entice consumer products companies, retailers, suppliers and investment firms to learn about its business intelligence solutions at Natural Products Expo West. Built on the theme "Discover What's NEXT in Natural," the Airstream was wrapped and decorated with emerging natural product ingredient trends and through a game participants were encouraged to identify the emerging ingredient trends and enter to win one of three prizes daily. Email and social media marketing were used to drive traffic and foster engagement.
NEXT is a consulting group within New Hope Natural Media that helps natural product innovators maximize their return on innovation using proprietary data, intelligence and insights into what's next. Its NEXT Trend online business intelligence solution provides proprietary early-stage natural products and ingredient data and intelligence. NEXT Trend helps identify key market drivers; predict which products and ingredients are poised for widespread adoption; and develop targeted, localized go-to-market strategies.
"We're honored to be recognized by the MarCom Awards for the NEXT Airstream," said Bill Tuohig, Vice President and Product Leader of New Hope Natural Media. "The Airstream served as a fantastic venue for our prospects and clients to visit and learn about our innovation solutions. In addition, the game offered our guests some fun as they learned about emerging natural product ingredient trends that NEXT exclusively tracks and monitors. This creative space and program drove tremendous customer interest and buzz."
Several customers benefiting from NEXT include: Ancient Harvest, Boulder Brand's Earth Balance, Campbell's, Clorox Open Innovation Network, ConAgra Foods, Doctor's Best, General Mills Small Planet Foods, Kellogg's Kashi, Kyowa Hakko, Lundberg Family Farms, Mars' Coco Via, Materne's GoGo Squeeze, MetaBrand, Nature & Culture International, Novel Ingredients Nutrient Rich Superfoods, PepsiCO's Naked Juice, Pinnacle Foods, Purina's 9 Square Ventures, Quinoa, REBBL Tonics, Safeway and TwinLab.
To learn more about NEXT, visit WhatsNEXTinNatural.com
About New Hope Natural Media
New Hope Natural Media is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.
CONTACT:
Heather Smith
New Hope Natural Media
Phone: (303) 998-9232
Email: [email protected]
SOURCE New Hope Natural Media
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