New iFood Assistant 3.0 Makes Life Easier and More Delicious

NORTHFIELD, Ill., Sept. 21 /PRNewswire/ -- Kraft Foods today announced the release of iFood Assistant 3.0, available in the US on iPhone and iPod touch devices. Kraft Foods partnered with Coupons.com to incorporate features of their Grocery iQ app such as mobile access to coupons and scanning of product barcodes to allow consumers to easily build their shopping list. At the touch of a finger, users can now view, print or e-mail coupons and, for select retailers, can add to their loyalty or savings cards. And by scanning the barcodes, they can easily add the products to their shopping list or search recipes using that item. To celebrate the release in the US, through October, Kraft Foods will offer $5 in coupons, only available to iFood Assistant 3.0 users.

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"People are looking for tools that can keep up with their on-the-go lifestyles. Our new offerings focus on meeting their needs while making their lives easier and more delicious," explains Ed Kaczmarek, Director of Innovation, Consumer Experiences at Kraft Foods. "We asked consumers for feedback on their experience with iFood Assistant and this led to the development of new features for the 3.0 version."

As a result, iFood Assistant users can now view member recipes created on kraftrecipes.com and share their recipes on Facebook directly from the app. And they can print recipes, shopping list, coupons directly from their phone to any HP wireless printer.

Since its launch in late November 2008, iFood Assistant has become an indispensable food tool for recipes, meal planning and shopping needs. It claimed a spot on iTune's top 100 paid apps list and reached the No. 2 spot in the Lifestyle section.

What's New in Version 3.0

Developed by mobile specialists The Hyperfactory and Meredith Integrated Marketing, iFood Assistant 3.0 further builds on the functionality of the original. The new features include:

• View Member Recipes created on kraftrecipes.com
• Coupons – print, email or add to savings/loyalty card
• Barcode Scanning – add to shopping list or search What's on Hand
• Share recipes on Facebook
• Even more recipes and videos
• New home screen design with access to more categories
• Print to HP wireless printer – recipes, shopping list, coupons
• Spotlight button with featured content
• Swipe through Dinner Tonight recipes on main screen
• Personalize home to feature Dinner Tonight or Recipe of the Day – under MORE Settings
• Enhanced Predictive search
• Database of millions of items – easily build your grocery list

iFood Assistant 3.0 is now available for iPhone and iPod touch users for $0.99 by visiting the iTunes App Store or at www.itunes.com/appstore. iFood Assistant is also available for Blackberry users (iFood Assistant LITE - free) and Android users (iFood Assistant - $0.99 and iFood Recipe of the Day Widget - free).

About Kraft Foods

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love.  With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries.  The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats.  Approximately 70 brands generate annual revenues of more than $100 million.  Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Grocery iQ

Grocery iQ is the critically acclaimed, top-rated shopping list application, featured on CBS Early Show, CNBC, USA Today, New York Times and many other national media outlets. The free application is packed with easy-to-use features for creating, organizing and managing shopping lists. It also integrates coupons from Coupons.com, the No. 1 destination on the Web for digital coupons. Grocery iQ is developed by Coupons.com Incorporated and is available for iPhone®, iPod touch®, iPad™ and Android devices.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, Multi-Touch, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

BlackBerry®, RIM®, Research In Motion®, SureType®, SurePress™ and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world.  Used under license from Research In Motion Limited.

Grocery iQ is a registered trademark of Coupons.com Incorporated.

- make today delicious -

SOURCE Kraft Foods