New, independent, female-scientist founded skincare brand, Parëva™ Beauty with Clinically Crafted™ products

NEW YORK, Feb. 11, 2025 /PRNewswire/ -- Today, in celebration of The International Day of Women and Girls in Science, Parëva™ Beauty is officially transforming the beauty industry by launching a new skincare brand for people of all ages who are looking for radically transparent formulas that can deliver clinically proven results. Founded by a female scientist, Parëva™ Beauty is the PAth to REnewed skin, VAlidated by science.

Parëva™ Beauty's mission is to deliver clinically crafted™ skin longevity for extraordinary transformation. All Parëva™ Beauty products are powered by an exclusive, proprietary technology, Molecur 3™ which is a skin longevity superstar supporting exosomes and NAD+. Molecur 3™ is Nobel inspired plant-stem cell technology, that is non-GMO consisting of three distinctive plants - Goji stem cells, sunflower stem cells, and Pincushion flower stem cells all proven to clinically reverse the look of skin aging.

Parëva™ Beauty is leading the radical transparency movement with The F(Actuals)™ - providing clear product and formulation details in an industry that has generally hidden behind a shroud of mystery, with misleading or exaggerated claims.

Founded in 2024 by Smitha Rao a scientist, mother, wife and accomplished executive who has worked with more than 15 brands in the beauty and wellness categories during her career.

"In my nearly two decades of working in the beauty and wellness industries, I have had the privilege of launching more than 200 products. The products I previously created had such an emotional impact on the people who used it, transforming their self-perception, improving their confidence and ultimately the power to change their life. As much as I witnessed the transformative powers of beauty, I felt that the industry marketing itself was going backwards in some ways. Whether it was dumbing down the science, age shaming, choosing unrealistic models or hiding behind 'magic' and 'miracles' while claiming exaggerated benefits.

"My dream was to create a modern beauty brand rooted in transparency and integrity, reclaiming science as something that everyone can understand and trust," said Rao.

The uncomplicated, joyfully simple, three-step product line includes:

• Step 1 - Prevent: C35.5™ Firming Glow Serum (MSRP $74 (0.5 oz.)/$112 (0.85 oz.) Contains 35.5% bioactives to provide comprehensive correction on multiple levels.
• Step 2 - Restore: COLL20™ Gel Cream Moisturizer (MSRP $69 (1 oz.)/$109 (1.69 oz.) Packed with 20% high potency bioactives to improve the appearance of lines and wrinkles.
• Step 3: Prevent: RH5.5™ Hydrabond Primer (MSRP $49 (1 oz.)Combines 5.5% bioactives, light-reflecting pigments and soft-focus natural powders to create the perfect canvas for makeup application.

All products are non-GMO, vegan, clinically tested, dermatologist tested, cruelty free, sulfate free, paraben free, phthalate free, alcohol free, dye free, formaldehyde free, and formulated without mineral oil and without 2700 Questionable Chemicals to meet the strictest cosmetic retailer guidelines internationally and sold in sustainable packaging.

Media Contact:
Cindy Pino
M: 702-882-1240
E: [email protected]

About Parëva™ Beauty
Parëva™ Beauty, founded in 2024 by Smitha Rao, is an independent, female-scientist founded skincare brand based in New York. Parëva™ Beauty's mission is to deliver clinically crafted™ skin longevity for extraordinary transformation.

With world exclusive Molecur 3™, Parëva™ leverages plant biotechnology targeting exosomes and NAD+ to extend skin health for those seeking radical transparency. Parëva™ is the PAth to REnewed skin, VAlidated by science. Clinically crafted™, joyfully simple.

Parëva™'s three-step product line includes C35.5™ Firming Glow Serum, COLL20™ Gel Cream Moisturizer, and RH5.5™ Hydrabond Primer.

Parëva™ Beauty is available in the U.S. exclusively online at www.Parëvabeauty.com for orders in the U.S. For more information, please follow @ParëvaBeauty on Instagram, TikTok, Facebook, LinkedIn and YouTube.

SOURCE Parëva Beauty