ORLANDO, Fla., Nov. 18, 2014 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better communicate and quantify the value / ROI of their solutions to ever more frugal prospects, today announced a significant update to its ValueStory® Cloud, adding point-and-click creation and delivery of online value marketing tools, including personalized value storybooks, provocative interactive infographics, insightful diagnostic assessments and engaging ROI calculators.
According to SiriusDecisions, the average B2B buyer receives 32% more marketing campaigns than just 2 years ago. As a result of this overload, traditional marketing campaigns using content such as static white papers are becoming less effective.
"Research shows that in order to capture more leads and meet revenue growth goals, marketers must stand out from the crowd," says Tom Pisello, CEO / Founder of Alinean and well known as the ROI Guy. "ValueStory provides the first Cloud platform for marketers to easily create and deliver more interactivity, personalized insights and customized value articulation, improving the number and quality of captured leads, and accelerated nurturing."
"In a recent survey, 71% of B2B organizations report an inability to connect their solutions with the business issues of their buyers as the number one challenge to achieving growth," says Jim Ninivaggi, Sales Enablement Practice Director with SiriusDecisions. "It is now vital for sales and marketing to evolve each unique prospect engagement from one-way product-pitches to personalized value-focused engagements, and tools like ValueStory can help sellers and marketers do just that."
This latest release of ValueStory Cloud includes the following enhancements:
- Creating on-line HTML5 sales and marketing tools, advancing from the native iPad only application of the prior ValueStory release.
- Enhanced interactive value storytelling, surveys, assessments, cost and ROI calculators.
- Easily brand, execute and frame ValueStory tools within any corporate web site or portal.
- Enhanced customer intelligence, including the ability to collect, capture, mine and analyze trends from customer profiles, discovery question responses, and key analysis results.
Learn more about the latest ValueStory Cloud at: http://alinean.com/features.
To help organizations develop more effective tools, Alinean also offers two additional value marketing and selling services:
- Value Messaging – consulting services to help develop the storytelling, insights and justification to fuel value conversations and tools, and
- Value Expert Sales Training - helping sales reps and channel partners with the capability, competence and confidence to evolve to a more provocative, value-focused approach.
Alinean empowers B2B vendors to better connect, engage and sell to today's economic-focused buyer via the development and delivery of value messaging, interactive sales / marketing tools and sales training. Alinean-powered value storytelling and financial justification creates more compelling, value-focused conversations and proposals — generating more demand, challenging the "do-nothing" buyer into action, accelerating sales cycles, increasing deal size and improving competitive win rates.
Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, ADP and SolidWorks.