SCOTCH PLAINS, N.J., Dec. 13, 2017 /PRNewswire/ -- Warner Bros. iconic holiday classic, A Christmas Story, has inspired an interactive experience that is currently open at the Cherry Hill Mall in New Jersey and drawing in large crowds this holiday season. The display, created by experience specialist, Parker 3D, in partnership with Warner Bros. Consumer Products (WBCP), features nostalgic scenes from the treasured holiday classic movie.
PREIT, (Pennsylvania Real Estate Investment Trust), owners of the Cherry Hill Mall, enlisted Parker 3D to create a holiday themed display that is fun for kids and nostalgic for grownups. The experience has been an overwhelming success, drawing in crowds since its launch, and attracting visitors from all over the Mid-Atlantic region.
Visitors can explore the Parker family kitchen and capture a family photo in front of the iconic Leg Lamp in the Parkers' living room. Guests can extend the experience by using the Cherry Hill Mall app on their mobile device to view augmented reality Bumpus hounds devour the holiday turkey. No small detail was left unturned, complete with vintage appliances, a living room set to the sounds of an antique radio, and of course, the infamous "major award" shining brightly in the window! The adventure continues as children take a ride down Santa Mountain after meeting Santa Claus.
The design team at Parker 3D, led by director John Carter, collaborated with WBCP to bring this experience to life. "We have created dozens of holiday displays all over the world, but few would compare to the fun and sentimental feeling of recreating the scenes from A Christmas Story," said Carter, "Our goal is to get people out of the house and into the mall for an enhanced holiday experience."
For more information, visit http://www.CherryHillMall.com.
About Parker 3D
Parker 3D is an industry leader in entertainment displays worldwide. The company specializes in large-scale, one-of-a-kind displays that are custom suited for each client's needs. Parker 3D's award-winning displays increase retail traffic and garner world-wide media attention.
About Pennsylvania Real Estate Investment Trust
PREIT is a publicly traded real estate investment trust that owns and manages quality properties in compelling markets. PREIT's robust portfolio of carefully curated retail and lifestyle offerings mixed with destination dining and entertainment experiences are located primarily in the eastern U.S. with concentrations in the mid-Atlantic's top MSAs. Since 2012, the company has driven a transformation guided by an emphasis on portfolio quality and balance sheet strength driven by disciplined capital expenditures. Additional information is available at www.preit.com or on Twitter or LinkedIn.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling's Wizarding World, Looney Tunes and Hanna-Barbera. The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
A CHRISTMAS STORY and all related characters and elements © & ™ Turner Entertainment Co. (s17)
SOURCE Parker 3D