New Mini-MBA program at Rutgers offers fresh, not-to-miss perspective on bringing Integrated Marketing Communications to life

NEW BRUNSWICK, N.J., April 6, 2015 /PRNewswire-USNewswire/ -- While the topic of Integrated Marketing Communications (IMC) isn't new to marketers and communications professionals, it's a practice that's undergone a recent metamorphosis and continues to evolve due to digital innovation and omnichannel interaction. At the same time, organizational silos are still impeding the ability to move the IMC needle amidst aspirations of communications agility.

Through the introduction of its new Mini-MBA: Integrated Marketing Communications certificate program, Rutgers Business School Executive Education (RBSEE) is extending the conversation on IMC beyond the strictly theoretical to arm practitioners with a blueprint for bringing IMC to life in their companies and organizations.

Taught by contemporary professionals who are in the proverbial trenches of IMC and have bore witness to the dramatic shifts in the practice in recent years, this program will tackle such topics as: the components of an IMC strategy, the evolution of the media environment and advanced media innovation, packaging IMC for internal and external alignment and global brand management.

Participants will also benefit from a hands-on workshop session through which to apply IMC best practices to their own business scenario. 

"What I love about this program is that it is a compilation of the most relevant, current, and actionable IMC information that exists today. Attendees will leave the course armed with an IMC plan that they can begin to implement with their colleagues and agency partners immediately," said Carole Walker, founder and CEO of Integrity Marketing & Media, LLC, who has been instrumental in developing the RBSEE course and will also be a featured instructor for the upcoming May session.

"I've been practicing IMC for over 20 years," Walker said, "but today's set of marketing channels, tools and challenges is unique and requires a fresh approach."

The program will be offered in an accelerated one-week format beginning May 18 in New Brunswick, New Jersey. Participants will have the opportunity to not only learn from expert business leaders, but to also share their concerns and discuss the challenges they are facing in an interactive class setting.

"Given our program offerings with respect to digital marketing and social media marketing, the topic of IMC is a natural extension of the marketing mindset as we seek to provide a full-range of courses that enable marketers and communicators to achieve tangible results across the board, from the highly strategic to the more tactical," said Christina Murphy, a program manager for Rutgers Business School Executive Education.

"While many recognize the need for integration across the communications spectrum (the 'why'), the actual strategic execution of this initiative (the 'how') remains seemingly elusive – and that's why this program was created," Murphy said.

Apply now to attend, or for more information, please contact Christina Murphy at: cmurphy@business.rutgers.edu or 973-353-1352.

In partnership with the Business Development Institute, a B2B leader in thought-leadership-driven events, RBSEE will be hosting a free webinar dedicated to the topic of IMC on April 14. Register now for "Contemporary IMC: What You Need to Know & Why."

About Rutgers Business School Executive Education
Rutgers Business School Executive Education (RBSEE) has been a leading provider of management education programs for more than 50 years. RBSEE designs and delivers programs for both organizations and individuals. Each year, thousands of people participate in RBSEE's programs covering a wide range of topics including management, strategy, marketing, and leadership.

The Rutgers Mini-MBA programs bring practitioners from different organizations and industries together in a rich and diverse learning environment, designed to develop skills and capabilities through the powerful combination of expert class instruction and peer interaction.

SOURCE Rutgers Business School