New Multicultural Marketing Campaign for All-New 2015 Chrysler 200 Features Actor Gael Garcia Bernal

USA - English

• Latin America - español

AUBURN HILLS, Mich., March 4, 2015 /PRNewswire/ --

• Actor Gael Garcia Bernal appears in series of four commercials for the Chrysler brand
• Multicultural marketing campaign debuts on television on Wednesday, March 4
• Story is anchored on the message: "Why choose ordinary when you can have extraordinary?"
• Key multicultural partners include Telemundo and Univision
• Chrysler brand will be presenting sponsor of Telemundo's new season's La Voz Kids (debuting March 16)

The Chrysler brand launches a new multicultural marketing campaign today for the all-new 2015 Chrysler 200 this week featuring acclaimed actor Gael Garcia Bernal (Amores Perros, Y Tu Mama Tambien, The Motorcycle Diaries). The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives. Key partners for the Chrysler brand include Univision and Telemundo, for which the brand will be a presenting sponsor of La Voz Kids, the #1 show for family co-viewing in all of broadcast, regardless of language, on Telemundo. The first spot, "Kid, You're Not Me," can be viewed here: http://youtu.be/YQSDvuOPqWs.

In the first of the four-spot series, Gael steps into his 2015 Chrysler 200 and finds a young boy sitting in the car who claims to be Gael - visiting from his past.  Right away, the boy starts telling Gael to do something different with his life in order to achieve his hopes and dreams. At first Gael is confused, but then realizes that the boy, whose name is Paquito, has mistaken him for his neighbor, Paco, from across the street. After catching a glimpse of his "real" future self, Paquito is inspired to leave ordinary behind and go someplace new with Gael.

"This campaign's unique creative uses humor, cultural cues and the spirit of individuality to capture our millennial audience's attention, and its charm rests squarely on the enormous appeal of Gael, one of the premier Hispanic actors of his generation," said Olivier Francois, Chief Marketing Officer, FCA - Global. "The episodic storyline focuses on Gael and Paquito's endearing relationship while at the same time authentically introduces consumers to the 2015 Chrysler 200 and its class-leading features, including smart technology, advanced manufacturing and quality, and distinctive design."

The campaign introduces Hispanic consumers to the all-new 2015 Chrysler 200, giving viewers a close-up view of the Chrysler brand's class-leading advancements. The story is anchored on the message, "Why choose ordinary when you can have extraordinary?", and supported with "Un Modelo a Seguir" – a nuanced phrase that in Spanish conveys positive messages such as something that inspires and/or something to pay attention to or follow. (It translates literally to "A Model to Follow", which in the spot refers as much to the Chrysler 200 as it does to Gael Garcia Bernal).

The Chrysler brand campaign was created in partnership with Lopez Negrete.

About the Chrysler 200

The all-new 2015 Chrysler 200 is where exquisite style meets exceptional performance. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With highway fuel economy of up to 36 miles per gallon; the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology and a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of just $21,700, the all-new 2015 Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate. The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow 'n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Follow Chrysler brand and FCA US news and video on:

FCA Content On Demand (COD): www.fcacod.com 
Company blog: http://blog.fcanorthamerica.com 
Company website: www.fcanorthamerica.com 
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com 
Chrysler brand: www.chrysler.com 
Chrysler blog: blog.chrysler.com 
Facebook: www.facebook.com/chrysler or www.facebook.com/ChryslerGroup 
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Streetfire: www.streetfire.net/uploaded/chryslervideo.htm 
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YouTube: www.youtube.com/chrysler  or  www.youtube.com/pentastarvideo

SOURCE FCA US LLC

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