New National Best-seller "Unruly" Provides a Framework to Upend the Status Quo, Sparking a Critical Conversation about Ethical Leadership & Authentic Success

TAMPA, Fla., July 10, 2025 /PRNewswire/ -- Lauren Wittenberg Weiner, PhD's book, "Unruly: Deconstruct the Rules, Defy the Norms, and Define Your Success" debuted at No. 7 on the USA Today Best-sellers Book list; and is launching a much-needed national conversation on finding your own space within the rules – without ever breaking those rules – to attain both personal success and advocate for necessary societal change.

"In a time when it feels like everyone around us is breaking rules with impunity, we can boldly assert a different way to achieve success for ourselves and for our broader community," says Wittenberg Weiner.

Unruly challenges readers to see rules not as rigid constraints, but as frameworks within which they can chart their own unique paths and take control of their professional and personal lives in a way that allows them to maintain their values, avoid burnout, and follow their own authentic path. Wittenberg Weiner emphasizes that following the rules doesn't mean following the crowd—and that breakout success lies in making intentional, ethical choices that align with one's core values and evolving goals.

Beyond its success on the best-seller lists, Unruly is already prompting dialogue about civic responsibility, ethical leadership, and personal accountability in both public and private life. Early discussions on the book tour have touched on themes of civic discourse, moral courage, and helping individuals navigate personal and professional crossroads without sacrificing integrity.

A former White House policy analyst and government contracting executive, Wittenberg Weiner's "unruly" approach led her to launching and scaling a firm that grew to 350+ employees and $100m+ of annual revenue before it was acquired in 2022. Her company secured a $200m contract, the largest contract awarded to a woman-owned small business in Special Operations Command Headquarters history. She is also the co-founder of In Gear Career (now part of the U.S. Chamber's Hiring Our Heroes program) and Homefront Rising, which trained military spouses to engage in political and civic leadership. Wittenberg Weiner now shares her approach so that others can also upend the status quo from within and carve their own paths to success.

"Unruly requires, first and foremost, a deep understanding of the rules so that you can find the space within the rules to determine your own path to success. But then it builds upon that deep understanding to advocate for real, meaningful, and lasting changes to the rules to make our world better and fairer for everyone," says Wittenberg Weiner. "It works within your professional life, it works as you try to find work/life equilibrium with all the pressures from all sides, and it works as you advocate for a better world."  

Serving as a universal toolkit to navigate the different stages of life, Unruly is for anyone who is looking to break away from conventional ways of managing (and living) through business and life.

Wittenberg Weiner will continue her book tour and speaking engagements for the remainder of the year, covering various topics, including: leading through heavily regulated industries, navigating complex life phases, thought leadership on government contracting, small business growth, M&A, public policy and national security, and entrepreneurship.

"Unruly: Deconstruct the Rules, Defy the Norms, and Define Your Success" is currently available in bookstores and online wherever books are sold.

To learn more about Unruly or Lauren Wittenberg Weiner, visit: LaurenWittenbergWeiner.com

About Lauren Wittenberg Weiner

Lauren Wittenberg Weiner is a mission-driven entrepreneur who founded and scaled a successful government consulting firm in one of the most male-dominated industries in the U.S.— without breaking the rules to do it. Along the way, she built an organization rooted in excellence, values-based leadership, and a supportive and inclusive culture focused on Putting Good Government into Practice. Her book, "Unruly: Deconstruct the Rules, Defy the Norms, and Define Your Success," is a call to action for anyone tired of chasing someone else's definition of achievement. It's part memoir, part guidebook, part toolkit — a framework for how to upend the status quo from within and carve your own path without losing your values or burning out. To learn more about Lauren and her work as an author, speaker and business therapist, visit: LaurenWittenbergWeiner.com

CONTACT:
Nancy Vaughn, White Book Agency for Lauren Wittenberg Weiner
813.252.0295
[email protected] 

SOURCE Lauren Wittenberg Weiner