New nutribullet Flex™ Portable Blender Advances On-The-Go Blending with An Innovative, Flexible Design
With a twist-off base and removable, dishwasher-safe blade, the nutribullet Flex™ is engineered for true portability and convenience.
LOS ANGELES, Sept. 16, 2025 /PRNewswire/ -- nutribullet®, the #1 personal blending brand in the world1, introduces the nutribullet Flex™ Portable Blender, a breakthrough in portable blending, combining powerful performance with detachable components, making it easy to use, carry, and clean.
The nutribullet Flex™ brings fresh, consumer-driven innovation to the portable blending category. The Flex features a twist-off motor base, a lightweight 22oz vessel, and a leak-proof lid, meaning smoothies, shakes, and more can be easily taken to-go, to the gym, to work, and beyond, without the extra weight. And when it's time to clean, the dishwasher-safe blade is removable, making cleaning easy and effortless, eliminating the need for awkward hand washing.
"Our innovation starts and ends with the consumer," said Ting Ting Cheng, Senior Vice President, Product at Capital Brands. "By combining their feedback with thoughtful engineering and design, the Flex reflects our ongoing commitment to innovation and underscores our passion for developing impactful products our consumers can use every day."
The nutribullet Flex™ Portable Blender comes in a spectrum of vibrant colors, including Gunmetal Gray, Ruby Red, Forest Green, Sapphire Blue, Orchid Purple, and Violet Purple.
Key features of the new nutribullet Flex™ include:
- Lightweight XL Blending Vessel: At 22oz, the lightweight vessel is made for large blending capacity. It's also durable and dishwasher safe.
- Refined Blade Technology: The detachable, dishwasher-safe blade is engineered for smoother, silkier blends.
- Powerful Motor: A 7.4V motor provides powerful performance, blending fresh and frozen ingredients quickly.
- Twist-Off Motor Base: Removing the Motor Base lightens the weight by 50%2.
- Leak-Proof Lid & Flexible Carry Handle: A handled leak-proof lid and flip-top spout allows for easy sipping on the go.
- USB-C Compatibility. A rechargeable, USB-C compatible battery provides 11+ 30-second blending cycles on a full charge.
- LED Battery Indicator: An LED battery indicator displays the power level.
The nutribullet Flex™ is available for $69.99 on nutribullet.com and at major retailers including Amazon, Target, Walmart, Macy's, and KOHL's.
To learn more about Capital Brands' new innovation lab, visit here.
Visit nutribullet.com and follow @nutribullet on Instagram and TikTok to stay connected.
About nutribullet®
We believe that good nutrition has the power to transform lives and that everyone deserves the best. Our goal is to make nutrition simple, easy, and impactful. Since 2003, our company has been on a mission to inspire and enable transformational nutrition for people all around the world. We do this by designing and delivering an ecosystem of products and services that strive to integrate better nutrition into everyday life; in under 60 seconds, our personal blenders transform cold and room-temperature ingredients into simple and nutritious blends. With over 80 million happy customers worldwide, nutribullet is the #1 single-serve blender brand globally*. Our family of products is available directly from nutribullet.com and Amazon, at most major North American retailers, and in numerous countries across the globe.
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1 Independent Research Institute, Sales Leader Full Year 2023.
2 Compared to the nutribullet® Portable Blender.
SOURCE nutribullet®
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