New Ocean Spray® Sparkling Juice Drinks Bring Blast of Bubbly Refreshment to Juice Aisles

LAKEVILLE-MIDDLEBORO, Mass., Feb. 16, 2011 /PRNewswire/ -- If anyone can figure out how to make a cranberry sparkle, bubble and pop with flavor, it is the cranberry experts at OceanSpray.com. The juice category leader is introducing a new refreshingly bubbly beverage choice, Ocean Spray® Sparkling Juice Drinks, that taste good and are good for you. For more than 80 years, Ocean Spray has provided novel ways to enjoy the healthy, uniquely tart cranberry and is now adding some fresh fizz from the farm.

Sparkling provides the same great tasty goodness of Ocean Spray juices, now with bubbles. Available in two original and diet flavors, Cranberry and Pomegranate Blueberry, the Sparkling Juice Drinks are naturally delicious, carbonated beverage options that provide a burst of healthy refreshment the whole family can feel good about enjoying throughout the day.

Made with 70 percent real fruit juice and no added sugar, artificial colors, flavors or preservatives, Sparkling Juice Drinks blend the fruit juice from fresh cranberries, sweet blueberries and juicy pomegranates with a splash of crisp, clean sparkling water for added effervescent refreshment. Offering just 90 calories per serving, one can is a good source of vitamin C and equals a full serving of fruit.

Juice lovers looking for an alternative with fewer calories can enjoy Diet Ocean Spray® Sparkling Juice Drinks with just 10 little calories per serving. Like the original, diet varieties are also made with real fruit juice, are a good source of vitamin C, and contain no artificial colors, flavors or preservatives. 

"Whether it's our Light, Diet, Cran-Energy®, 100 percent juice, or traditional cranberry or grapefruit, we're always looking for new ways to innovate and highlight the year-round versatility of the cranberry," said Larry Martin, vice president of marketing at Ocean Spray. "With the launch of our Sparkling Juice Drinks, we hope to provide the right mix of the bubbly refreshment consumers crave with the tasty goodness of Ocean Spray juices."

Consumers eager to try Ocean Spray's newest bubbly beverage are invited to sign-up for a free first taste on Facebook. Ocean Spray is giving away samples of its Sparkling Juice Drinks at Facebook.com/OceanSpray.

Bubbling over with excitement for all the latest Sparkling Juice Drink news? Visit Ocean Spray at Facebook.com/OceanSpray and Twitter at http://bit.ly/dK6rwv to keep up to date on all the exclusive giveaways, contests and other special offers in the coming months.

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2010 gross sales of $2.05 billion and net proceeds of $340 million.

SOURCE Ocean Spray