New Online Contest Gives Moms a Chance to Win Medela Breastpump and Breastfeeding Products

MCHENRY, Ill., March 15, 2011 /PRNewswire/ -- Medela announces the launch of a new online Keep the Connection contest.  This is a new opportunity for moms to share their favorite pregnancy or new baby bonding moments online for a chance to win Medela breastpumping and breastfeeding products.  From March through December, two grand prize winners per month will receive a complete Medela breastpump prize package, including the Freestyle® Breastpump and breastfeeding accessories valued at $500.  Ten additional second prize winners will receive a Harmony™ breastpump and breastfeeding accessories valued at $100.

To enter, new and expectant moms can upload a favorite prenatal or post-partum photo to www.medelaconnection.com that visually captures an emotional connection shared with their baby.  Contestants will also need to describe in 25 words or less, their special "connecting moment," and can encourage family and friends to vote for their picture. At the end of each month, two grand prize winners will be announced – one based on a random selection and the other a result of the photo with the most votes. Ten second prize winners will also be selected randomly.  

"The Keep the Connection photo contest is an extension of our new Keep the Connection print campaign, which features a real mom and dad experiencing a true connection with their baby," said Rachel Mennell, director of communications at Medela, Inc.  "We wanted a way to showcase other moms keeping their connection – both physically through the life-giving benefits of breastmilk and emotionally.  And, how much fun would it be if family and friends could participate, too?"  

For full details, please visit www.medelaconnection.com.  

About Medela

Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world. A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world's leading lactation experts. As a result, Medela's breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including more than 80 percent of U.S. hospitals.

Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel. 

Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 15 subsidiaries in the United States, Switzerland, Australia, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom, Poland, China and Spain.   The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Illinois.

SOURCE Medela