DALLAS, Jan. 26, 2017 /PRNewswire/ -- Poo~Pourri recently launched an advertising campaign to coincide with the big game on Feb. 5. From 2015 to 2016, brick and mortar sales for the Before-You-Go® toilet deodorizing spray increased by 1,565 percent the week before the big game, according to data from American market research company, IRI. Sales are expected to increase again this year.
Poo~Pourri wants party throwers and goers to be prepared for the second biggest eating day of the year. Last year alone, the National Chicken Council estimated 1.3 billion chicken wings would be consumed, while Domino's pizza typically delivers 11 million pieces of pizza for the big game.
The advertising campaign includes billboards, radio spots, and Pandora takeovers across eleven major cities. The ads feature Poo~Pourri's beloved brand representative, Bethany Woodruff, who reminds audiences, "Don't Forget the Other Bowl."
"We're honored that Poo~Pourri, which makes the bathroom experience better for everyone, is becoming a staple during this great American tradition," said Will Clarke, VP of Marketing at Poo~Pourri. "Our product is a game-changer whenever you have large amounts of people over at your house."
Historically, the big game has been known to bring a spike in toilet usage. After the game in 2012, the New York Post reported that water use jumped 13 percent in New York City, and caused the nearby 30-foot-deep reservoir to drop by two inches.
Poo~Pourri's advertising campaign runs from Jan. 16 to Feb. 5. Radio ads and Pandora takeovers will run in Houston, Boston, Dallas, Philadelphia and Salt Lake City, with additional Pandora takeovers in Los Angeles, New York City, San Francisco and Washington D.C. Billboards will appear in Houston, New York City, Boston, Dallas, Atlanta, and Minneapolis. Video ads will also be launching on YouTube next week.
Since 2007, Poo~Pourri Before-You-Go Toilet Spray has been stopping bathroom odor before it begins so you can leave the bathroom smelling better than you found it. With over 200 million combined YouTube views and over 20 million bottles sold, Poo~Pourri has become a pop culture sensation and start-up success. Poo~Pourri is sold in over 9,000 independent retailers and nationwide retailers including CVS, Bed Bath & Beyond, Ulta, QVC and Amazon.com. Poo~Pourri earned the Good Housekeeping Seal of Approval in 2013 and an Edison award in 2014. The company was also ranked on Inc.'s 5000 Fastest Growing Companies. To learn more, visit www.poopourri.com.