New Report Details Best Practices in Innovative Healthcare Customer Marketing

Sep 25, 2015, 18:30 ET from Best Practices, LLC

CHAPEL HILL, N.C., Sept. 25, 2015 /PRNewswire/ -- In today's ever-changing pharmaceutical marketplace, savvy leaders must learn to embrace innovation in their marketing programs. While an array of innovative marketing practices are being utilized, marketing leaders continue to struggle with setting appropriate structure, staffing and budgets for groups involved with innovative marketing practices.

According to research by Best Practices, LLC, there are many success factors and challenges associated with marketing innovation. Among success factors for innovations were: coordination among teams, knowledge, partnerships, and allocate resources and good customer relationship. Having a culture that rewards innovation and risk taking was one of the most important factors identified by research participants.

The related report, "Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLs," identifies the organizational structures, roles, processes and mechanisms that biopharmaceutical companies have in place (or have in development) to promote and enable innovation and excellence in Customer Marketing.

This study will help marketers understand and maximize opportunities in:

  • Where and how customers receive information
  • Where and how customers will receive information in the future
  • How to best engage and interact with customers now and in the future

This report engaged thirty-five representatives from 25 leading companies. Respondents work in commercial operations with a focus to improving innovative access to corporate products.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC