New Report Details How to Structure & Staff Pharmaceutical Digital Marketing Teams

Oct 21, 2015, 09:24 ET from Best Practices, LLC

CHAPEL HILL, N.C., Oct. 21, 2015 /PRNewswire/ -- The digital marketing function is growing in importance within the pharmaceutical sector, and as this role continues to evolve, organizations are facing questions around the appropriate structure, responsibilities and staffing mix for these specialized teams. Now, more than ever, it is critical for Digital Marketing leaders in the healthcare industry to understand how to optimize this increasingly critical function for reaching customers.

According to recent research from benchmarking firm, Best Practices, LLC, all company segments analyzed are adding additional headcount to their digital teams. On average, team size will jump 16% in 2015, from 4.5 full-time employees (FTEs) to 5.2 next year. Digital FTEs make up 10% of Total Marketing FTEs.

The related report, "Pharma Digital Marketing Innovation: Service, Measurement & Investment Trends to Maximize Customer Impact," identifies leading metrics and proven tactics for improving functional performance across a host of core Digital activities and programs.

Key study topics include:

  • Service Delivery Strategy & Execution
  • Innovative Customer Engagement Tactics & Activities
  • Digital Marketing Investment (Budget & Staffing)
  • Digital Performance, ROI, & Productivity Measurement
  • Deploying Advanced Analytics
  • Building Strong Brand Relationships
  • Effective Data Governance

Forty-eight benchmark survey respondents from 42 companies participated in this study. Responses ranged from large pharmaceutical companies to mid- and small-cap biotech and medical device organizations. Approximately one-third of respondents support U.S. Digital operations, while another third support a Global Digital function.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC