New Report Details Innovative Trends & Activities in Biopharmaceutical Digital Marketing

Mar 04, 2016, 18:30 ET from Best Practices, LLC

CHAPEL HILL, N.C., March 4, 2016 /PRNewswire/ -- In today's ever-changing digital world, being savvy and utilizing social media approaches to engage physicians is crucial. In order to promote success, digital marketing teams must fully understand and be up-to-date on current trends and activities peers are utilizing throughout the biopharmaceutical industry.

According to recent research from benchmarking firm, Best Practices, LLC, digital teams typically see the greatest success where they are most active. In the current digital paradigm, that means that biopharma and device manufacturers see high levels of effectiveness in harvesting customer insights (86% of companies reporting "effective" performance); providing customer service (86%); building online tools and resources across channels (77%); establishing cross-channel user profiles or accounts (77%); deploying dynamic and personalized content (73%); and automating campaigns (68%).

The related report, "Key Trends & Innovative Activities in Biopharma Digital Marketing," will provide leaders with the innovative programs and activities being implemented by high-performing digital marketing teams in the healthcare space.

The study analyzes "hotspots" in digital and multichannel innovation, including:

  • Mobile
  • Social Media
  • Dynamic Content
  • Advanced Customer Insights
  • Electronic Health Records (EHRs)
  • Wearable Devices
  • Campaign Automation
  • Digital Customer Service

Best Practices, LLC engaged 39 digital marketing leaders at 30 leading pharmaceutical, biotech, and life sciences companies through a benchmarking survey instrument. Thirteen study participants represent large pharma organizations, while the remaining benchmark class represents medium or small companies.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC