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New Report Reveals Significant Gaps in Medicare Knowledge Among Older Adults

Sage Growth Partners accelerates commercial success for B2B, B2B2C, and B2C healthcare organizations through a singular focus on growth. The company helps its clients thrive amid the complexities of a rapidly changing marketplace with deep domain expertise and an integrated application of research, strategy, and marketing. (PRNewsfoto/Sage Growth Partners)

News provided by

Sage Growth Partners

Jul 12, 2022, 08:49 ET

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Independent survey indicates widespread Medicare confusion may jeopardize health outcomes and increase health spending for senior Americans

BALTIMORE, July 12, 2022 /PRNewswire/ -- Seniors enrolling in Medicare face a process fraught with challenges, display significant gaps in knowledge of plan components, are overwhelmed by Medicare advertisements, and often fail to re-evaluate their plan options when selecting plans. As a result, many are enrolling in plans that fail to best reflect and support their evolving healthcare needs.

These challenges could jeopardize the ability of seniors to make the best choices for their unique health and wellness needs, and the results may worsen as they get older.

These are the findings of a new report, Hidden Crisis: The Medicare Enrollment Maze, issued today by national healthcare consultancy Sage Growth Partners. The report is based on a survey of 1,142 individuals ages 64 and older, which was commissioned by Healthpilot, an AI-driven, fully digital platform for Medicare education and insurance enrollment.

The report explores the profound impact of widespread confusion and overwhelming enrollment challenges on older Americans, as well as the entire healthcare system. With nearly 64 million Americans enrolling in Medicare in 2021 and the U.S. Census Bureau projecting more than 73 million Americans will enroll by 2030, the negative effects will only intensify.

"This report shows the striking level of confusion surrounding Medicare enrollment for all ages. While there may be many better plan options, very few enrollees have the necessary knowledge to choose them," said Dan D'Orazio, Sage Growth Partners CEO. "The level of satisfaction with shopping for Medicare plans lies below the cellar-dwellers of industry satisfaction such as cable tv providers and internet shopping. This is very troubling considering what is at stake for older adults and their clinical and financial health."

Among the report's key findings:                

  • Only 20% of Medicare-eligible individuals have a good understanding of Original Medicare; only 31% have a good understanding of Medicare Advantage.
  • 63% are "overwhelmed" by Medicare advertising; only 31% of respondents "strongly agree" that they can make effective selection decisions.
  • More than half (58%) stay in their current Medicare plan each year rather than reviewing their plan options and enrolling in the best plan for their evolving needs.
  • 33% have a financial advisor, but only 2% use that advisor to help with plan selection.  

"This report confirms that most older adults find Medicare enrollment confusing and lack adequate resources or support to choose the best plan," said Dave Francis, CEO of Healthpilot. "Enrolling in Medicare is a pivotal time for millions and the Medicare marketplace is ripe for transformation. I believe that it is possible to make health care better for individuals aged 64 and older throughout the country, but we need dynamic platforms and sincere actions to make this happen."

In April, Healthpilot commissioned Sage Growth Partners to conduct the independent survey of Medicare enrollment-eligible individuals (those aged 64 and older). More than 80% of survey participants had coverage through Medicare or Medicare Advantage. The respondents came from across the enrollment experience spectrum:

  • 10% of respondents were first-time enrollees
  • 32% had been enrolled for less than one year to three years
  • 35% for 4-9 years
  • 23% for 10 years or more.

The full report, Hidden Crisis: The Medicare Enrollment Maze, can be found here. 

About Sage Growth Partners
Sage Growth Partners is a healthcare advisory firm with deep expertise in market research, strategy, and communications. Founded in 2005, the company's extensive domain experience ensures that healthcare organizations thrive amid the complexities of a rapidly changing marketplace. Sage Growth Partners serves clients across the full healthcare spectrum, including GE Healthcare, ProgenyHealth, the National Minority Health Association, Philips Healthcare, U.S. Renal Care, Quest Diagnostics, Livongo, Olive, Syft, and iN2L. For more information, visit sage-growth.com.

About Healthpilot
Healthpilot has transformed the Medicare insurance enrollment experience.  Healthpilot's personalized, easy-to-use digital platform allows a consumer to find and enroll in a Medicare plan that matches the consumer's needs and to stay optimally insured for the rest of the individual's life. Healthpilot's proprietary AI-platform and simple to navigate online process allow consumers in all fifty states to enroll in their Medicare plan easily and confidently. Healthpilot makes Medicare easy. To learn more about Healthpilot, visit www.healthpilot.com.

For More Information
John Gonda
616-309-4888
[email protected]

SOURCE Sage Growth Partners

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