New Sampling Site Offers Leading Consumer Products for Free

NEW YORK, Nov. 12, 2013 /PRNewswire/ -- A revolutionary digital platform is launching today in the U.S. that will leave a permanent mark on the retail industry as it transforms the way consumers interact with brands and makes sampling accountable, transparent and measureable. PINCHme (www.pinchme.com) is the first-ever product sampling site that allows consumers to trial products from the world's leading brands for free in exchange for their insights and feedback. For its U.S. debut, PINCHme has signed a diverse range of America's favorite brands including Procter & Gamble, Unilever, Coty, Johnson & Johnson, Kraft and Reckitt Benckiser. 

(Logo:  http://photos.prnewswire.com/prnh/20131112/NY14950LOGO )

Unlike others in the sample-box category, PINCHme puts the power in the hands of the consumer by inviting them to choose which products to trial on a bi-weekly basis at no cost. Consumers can sign-up and become PINCHme members at www.pinchme.com.

HOW IT WORKS

• When members sign-up, they'll build their profile
• Bi-weekly, members are offered a selection of leading brand products to sample
• Members are allowed to sample up to 1/3 of product offerings each time, which will be delivered to them for free
• Once products are delivered, members have 30 days to provide feedback via a six-question mini survey
• Members can share with others via social media and have the option to purchase products through the "Buy Now" feature, which redirects them to retailers where the products are sold

PINCHme presents a unique offering to brands by providing data analytics and customer feedback on products in real-time.  Through the PINCHme platform, brands can develop more strategic sampling programs that target their desired demographic, build mass awareness on new products, capture consumer data and track purchase conversion.  In addition, PINCHme's "Buy Now" feature creates a benefit for retailers as it redirects members who wish to purchase products they've sampled to the retailer sites where they're sold.

PINCHme was founded in July 2012 in Australia and has since accomplished much success having partnered with more than 50 CPG brands and attracting more than 500,000 members. The company is part owned by New York's leading creative agency, Droga5, and several Australian families, as well as senior management of PINCHme, led by Founder and Executive Chairman, Jeremy Reid.

"With the explosion of social media and mobile technology, there has been a structural shift in the way in which the leading brands are interacting with their consumers," said Jeremy Reid, PINCHme Founder.

"PINCHme is leading this transformation with an innovative digital platform, where members will be offered a range of leading brand products bi-weekly to trial at no cost to them, in exchange for their insights on the product and sharing their experience via social media. The participating brands will be provided with their product insights in real-time, along with the attached member demographics, delivering a powerful analytical tool for better understanding their consumers' needs and ultimately growing their product sales," he added.

Other key aspects of PINCHme's platform include:

• PINCHme promises to surprise – giving consumers products that are relevant to them, that they have never tried, tasted or touched before; and rewarding them for their natural, social behavior.
• PINCHme members will be invited to join the Pinching Rewards Program, allowing members to earn Pinching Points for claiming products, completing feedback, sharing and liking products on social media  and referring friends to the PINCHme site. 
• Amongst other rewards, PINCHme will reward the monthly top five members with grocery vouchers for those who earn the most Pinching Points.
• PINCHme provides brands a direct line to relevant potential consumers, delivering efficient, clear data reporting.
• PINCHme is a new way to engage with consumers.

Follow PINCHme:
Facebook: http://www.facebook.com/PINCHme
Twitter: @pinchme_now
Instagram: @pinchme_now

About PINCHme
PINCHme (www.pinchme.com) is an innovative digital marketing platform that allows members to sample products in exchange for their feedback, giving consumer brands the opportunity to increase sales by delivering mass awareness, targeted trial and valuable insights.  For more information, please visit www.pinchme.com or email [email protected]

SOURCE PINCHme