DALLAS, Sept. 7, 2016 /PRNewswire/ -- It's happened to everyone. You see a stranger sporting a stylish pair of sunglasses or eyeglasses on the street or on Instagram that you can't stop thinking about. You search endlessly, never finding exactly what you're looking for. Introducing FlashFrames.com by Essilor, the new shopping tool that will forever change the way you shop for eyewear, allowing you to get the fashionable frames you want with only a photo.
With three simple steps, shoppers can snap or upload a photo of frames they want, find options across price points from trusted online retailers and shop for the perfect pair to be sent for home delivery. It's the easiest way to spot the style of eyewear consumers want and get a pair of frames they love.
"While inspiration around eyewear can come from anywhere – friends, Instagram, magazines, SnapChat, on the street, online – we saw there was no quick and easy way to find and buy the frames we wanted," said Francois Dumas-Lattaque and Vivien Pouget, the Essilor employees who invented the FlashFrames concept. "FlashFrames was designed to help shoppers find the eyewear they want at various price points, allowing them to feel stylish and confident."
The inspirational photo uploaded can come from anywhere – from a photo of a stranger with stylish shades on the street, to a paparazzi shot of a popular fashionista in her new shades. All it takes to find that fantasy pair of sunglasses is a photo.
Three easy steps allow shoppers to get frames they love:
- Snap & Upload: Shoppers can choose to either upload a photo they've taken to the website or save and upload a photo from anywhere on the web.
- Find: FlashFrames searches its extensive database of styles and instantly finds same or similar frames at varying price points, offering the option to refine by price range – up to $70, $70-150 and over $150.
- Shop: Shoppers select the authentic frames at the price point they want from a certified retailer and purchase for home delivery.
FlashFrames.com, developed internally at Essilor will connect consumers with retail partners including Coastal™, Costa Del Mar®, EyeBuyDirect, Foster Grant® and FramesDirect.com. Later this year, FlashFrames will add eyeglasses to the site.
FlashFrames, developed by Essilor is a shopping tool created to meet the needs of consumers searching to find the eyewear they love, all from retailers they can trust. Consisting of three simple steps, shoppers can snap or upload a photo of frames they want, find options across price points from trusted online retailers and shop for the perfect pair to be sent for home delivery. Learn more at www.flashframes.com.
The world's leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To support this mission, Essilor allocates more than €200 million to research and innovation every year, in a commitment to continuously bring new, more effective products to market. Its flagship brands are Varilux®, Crizal®, Transitions®, Eyezen™, Xperio®, Optifog®, Foster Grant®, Bolon™ and Costa®. It also develops and markets equipment, instruments and services for eyecare professionals.
Essilor reported consolidated revenue of more than €6.7 billion in 2015 and employs 61,000 people worldwide. It markets its products in more than 100 countries and has 32 plants, 490 prescription laboratories and edging facilities, as well as five research and development centers around the world. For more information, please visit www.essilor.com.
The Essilor share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices.
Codes and symbols: ISIN: FR0000121667; Reuters: ESSI.PA; Bloomberg: EI:FP.
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