ATLANTA, May 4, 2011 /PRNewswire/ -- The way we communicate is moving—literally. Throughout the day, consumers are checking in at Foursquare, posting updates on Twitter and Facebook, using apps to enhance their experiences, and interacting with their email inboxes while on the go. Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, refers to this convergence of social, mobile, local and email as "mocial," and today announces the launch of several new product features designed to help marketers leverage each channel to strengthen the others.
The first in the industry to bridge the gap between email marketing and social networking with the launch of its Share-to-Social feature, Silverpop has added new social-sharing options to its Engage product. Now, its customers can allow recipients to promote messages to their Facebook friends via "like" and "recommend" buttons and can suggest a list of additional Twitter accounts for a contact to follow after they have shared content, allowing the marketer to extend deeper into the contact's social network. Silverpop has also added StumbleUpon and Xing to the list of networks to which email recipients can share content.
Additionally, Silverpop now offers email opt-in via SMS message and location-based marketing capabilities via a FourSquare "To Do Button" option. Through this functionality, marketers create personalized, location-based marketing messages that recipients can easily add to their FourSquare account—delivering incredibly relevant offers at the time of check-in.
"The most successful marketers will not just throw money behind the next big thing, but will thoughtfully evaluate their mocial strategy, carefully considering which channels are best suited for certain types of content, which are best for retention, and which will be strongest as acquisition tools," said Loren McDonald, vice president of industry relations for Silverpop. "And a key component will be re-evaluating their email program, shifting some communications to social or mobile channels and clearing the way for email to live up to its promise as a highly targeted, one-to-one messaging channel."
The launch of these new features is part of Silverpop's most recent product release. With the Engage 8.3 release, Silverpop continues its commitment to innovation in the online marketing space. In addition to these mocial tools, Silverpop customers can also benefit from enhancements to lead management capabilities such as the addition of multiple scoring models, increased integration with CRM systems and the addition of a Snooze™ feature that allows recipients to put a company's marketing messages on hold for a period of time rather than unsubscribing from the program.
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.
Manager of Corporate Communications-Silverpop