New Study: Almost One in Three Moms Confess: "I Often Pretend to Like Mother's Day Gifts"

Apr 26, 2012, 08:00 ET from World Vision U.S.


World Vision's Gift Catalog Meaningful Gifts - Different Way to Honor Mom 

SEATTLE, April 26, 2012 /PRNewswire-USNewswire/ -- With more than $16.3 billion expected to be spent on Mother's Day* this year, a new study reveals almost one third of moms in America (31 percent) say they often pretend to like the Mother's Day gifts they typically receive from their family. According to the study commissioned by international Christian charity World Vision and conducted on-line by Harris Interactive, nearly 2 in 3 U.S. moms (64 percent) say they would prefer to receive a meaningful gift that would help someone else instead of a traditional Mother's Day gift such as flowers or a card. The survey also found most adults who have a mother or mother figure (58 percent) would like to honor mom with a gift empowering to other mothers.

New Survey Key Findings:
Honesty Most Important Lesson Americans Learned from Mom Yet You Can't Always Trust Your Mom's Reaction on Mother's Day

World Vision's 2012 Spring/Summer Gift Catalog is full of meaningful gifts. "This survey shows what moms really want," says Traci Coker, World Vision-US Gift Catalog Senior Director. "With all the money spent on Mother's Day gifts we want those gifts to have impact."

Last year alone, the World Vision U.S. Gift Catalog raised more than $32 million providing help to more than 800,000 worldwide. This year's goal: $34 million. World Vision launched the Gift Catalog in 1996. Since then it's raised over $162 million dollars. A goat ($75) is World Vision's number one seller, but there are more than 100 gifts (many under $35) to choose from.

To order: or 888-511-6511 (items empower women, girls)


*National Retail Federation 2011

About the Harris Interactive poll:
The poll was conducted online by Harris Interactive on behalf of World Vision, an international Christian relief and development organization, between April 13 and 17, 2012 among 2,199 U.S. adults ages 18+. For complete methodology, including weighing variables and subgroup sample sizes, please contact John Yeager.

About World Vision:
World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. We serve the world's poor, regardless of a person's religion, race, ethnicity or gender. For more information, visit

SOURCE World Vision U.S.