New Study Reveals Strategy Execution Gap in Business Education

SAN FRANCISCO, Feb. 16, 2022 /PRNewswire/ -- The Business Architecture Guild^®, an international community of business architecture practitioners and the MBA Roundtable, a global association of business schools advancing graduate management education through curricular and co-curricular innovation, today released an analysis of findings from a survey to examine how strategy execution is taught in graduate business education and provide recommendations into the future role of business architecture in both academia and strategy implementation. The summary of findings and formal analysis are available in their new whitepaper, "Strategy Execution: An Incomplete Component of Business Education?".

"Research shows that a vast majority of strategies fail to be fully executed. This issue is most often not the strategy, but poor execution," said Brian Cameron, Associate Dean, Smeal College of Business at the Pennsylvania State University. "We conducted this study to assess the state of strategy execution education in graduate business curriculums and suggest possible reasons why strategy execution remains elusive in so many organizations today."

In July 2021, the MBA Roundtable and Business Architecture Guild partnered to develop a survey of administrative leads of graduate programs from a broad cross section of colleges and universities. Key findings suggest that 1) strategy execution is often taught in a cursory manner in graduate business curriculums, (2) the incomplete picture we see in higher education could be contributing to the strategy execution gap so many organizations face, and 3) business architecture offers an ideal counterpart to strategy execution education and addresses a gap in graduate business curriculums.

"The need for business architecture is a critical, but often missing link between strategy and execution, "said Whynde Kuehn, Chair of the Business Architecture Guild's Academic Program, adding that "business architecture offers a needed complement to business curriculum that prepares business and IT leaders with the foundation and in-demand skills needed to execute strategic change."

The MBA Roundtable and Business Architecture Guild® plan to develop future white papers and webinars that further explore the possibilities business architecture brings to graduate business education and best practices for teaching and integrating business architecture into graduate business courses and curriculums. 

Brian Cameron will present the study and explore the role of business architecture for strategy execution at the Guild's Business Architecture Innovation Summit™ on March 22-24, 2022, in Reston, VA, which will be a hybrid event, delivered in-person and virtually. Registration is now available.

About MBA Roundtable

The MBA Roundtable is a global association of business schools whose mission is to advance graduate management education through curricular and co-curricular innovation – for more information, please visit: https://www.mbaroundtable.org/. 

About the Business Architecture Guild^®

The Business Architecture Guild^® is an international, not-for-profit, member-based association that provides valuable resources to business architecture practitioners and others interested in the field. The Business Architecture Guild^® is the source for A Guide to the Business Architecture Body of Knowledge^® (BIZBOK^® Guide) and exclusive provider of the Certified Business Architect^® certification program.

SOURCE The Business Architecture Guild