New Survey Reveals Cranberry Eaters Are Healthy, Active and Adventurous

Millions of Americans Show There Are More Benefits to Eating Cranberries Than You'd Think

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Jun 07, 2016, 08:04 ET

WAREHAM, Mass., June 7, 2016 /PRNewswire/ -- Four-fifths (80%) of the U.S. population enjoy cranberries, America's Original Superfruit®, according to a new survey commissioned by the Cranberry Marketing Committee (CMC). It turns out, eating cranberries—which ranked in the top three most popular berries—as part of an overall diet might have more benefits than many may realize. The nationwide survey found that in general, more cranberry eaters than non-cranberry eaters say they work out and are health-conscious. In addition, Americans who eat cranberries are more likely to describe themselves as positive, and feel less stressed and more adventurous than non-cranberry eaters. Even Millennials are on the bandwagon, with 69% adding cranberries to their meals. From the holiday table to summer smoothies, sides and desserts, here's a look at who, how and why Americans are consuming the delicious cranberry.

Tasty and Good for You. The #1 reason Americans eat cranberries is to enjoy their good taste (66%). Reaping the health benefits motivates nearly six in ten (59%), and nearly half eat cranberries to maintain urinary tract health (48%) or to add more fruit to their diet (46%).

Healthy Habits. Eating cranberries isn't the only thing these folks do to maintain their well-being. Cranberry eaters are more likely than non-cranberry eaters to take vitamins or supplements (58% vs. 44%) and spend time outdoors (47% vs. 37%). Additionally, cranberry eaters are nearly twice as likely to play a sport (14% vs. 8%), and five times as likely to do yoga (10% vs. 2%), compared to non-cranberry eaters.

Don't Stress It. Nearly seven in ten (68%) Americans who eat cranberries describe themselves as positive, compared to fewer of those who don't eat cranberries (58%). This optimistic attitude might be why cranberry eaters are less likely to feel stressed (31% vs. 43%), worried (22% vs. 36%) or overwhelmed (20% vs. 27%) most days, compared to those who don't eat cranberries.

Cran Fans = Free Spirits. Americans who eat cranberries once a week or more are more likely to describe themselves as creative (66% vs. 57%), spontaneous (50% vs. 37%) or brave (45% vs. 36%), compared to those who eat cranberries less often or never.

Any Way You Want It. By far, the most popular way cranberry eaters enjoy consuming this fruit on their own is as a juice (72%), while cranberry sauce and dried cranberries tie for second place. And Millennials are more likely than non-Millennials to enjoy eating cranberries fresh (33% vs. 26%) or frozen (27% vs. 17%).

Crazy for Cranberries. The most common way cranberry eaters like to consume this fruit as an ingredient is in a baked item (58%), followed by in a savory dish (47%) or as a topping (47%). Millennials are more likely than non-Millennials to add cranberries to smoothies (49% vs. 37%), or cocktails (45% vs. 31%), which is probably why they prefer fresh or frozen forms of the fruit.

"Whether juice, dried, sauce, fresh, or frozen, or whether in shakes, salads, entrées or desserts, cranberries are extremely versatile and help add a burst of flavor to everyday meals anytime of the year. It's evident from the survey that cranberries appeal to all people and ages, and have even more benefits than we knew!" says Michelle Hogan, Executive Director of the Cranberry Marketing Committee.

Click to Tweet: A new survey reveals #cranberry eaters are healthy, active and adventurous @USCranberries http://ctt.ec/2tWDc

About the Cranberry Marketing Committee (CMC)
The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. Authority for its actions are provided under Chapter IX, Title 7, Code of Federal Regulations, referred to as the Federal Cranberry Marketing Order, which is part of the Agricultural Marketing Agreement Act of 1937, as amended. This Act specifies cranberries as a commodity that may be covered, regulations that may be issued, and guidelines for administering the programs, and privileges and limitations granted by Congress. For more information about the CMC, visit uscranberries.com. Follow at twitter.com/uscranberries and facebook.com/cranbecravers.

About the Survey:
The Cranberry Marketing Committee Cranberry Survey was conducted by Kelton Global between March 31st and April 7th, 2016 among 1,050 nationally representative Americans 18+, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over. The margin of error for this study is +/- 3.1 percent. Icons provided by Kelton Global.

Media Contact:
Alisha Zaveri
Pollock Communications
212-941-1414
[email protected]

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SOURCE Cranberry Marketing Committee