New SWAROVSKI LIGHTING CENTERPIECES, Showroom to Sparkle at Dallas International Lighting Market, June 2011

PLATTSBURGH, N.Y., June 15, 2011 /PRNewswire/ --  SWAROVSKI will sparkle at the Dallas International Lighting Market, June 23-26, as it unveils SWAROVSKI LIGHTING CENTERPIECES to the North American retail market in a stunning new lighting showroom. This inaugural collection of chandeliers is completely manufactured by SWAROVSKI and luminously illustrates individual designer inspiration and technological innovation, elevating and enhancing the natural marriage of crystal and light.

(Photo: http://photos.prnewswire.com/prnh/20110615/NY20882 )

On exhibit to the trade will be Todd Bracher's minimalist 'Strandelier', with its delicately floating crystals, each possessing its own special magic, contributing to the luxury of the whole. Cunningly constructed from glass panels with Crystal Fabric is 'Deconstruct'. Aptly named, 'Deconstruct' flings its light into its space, the shimmering effects of its crystals racing to escape its rigid form. 'Crystalline Icicles' by S. Russell Groves, inspired by the crystalline purity of nature on a frosty winter's day, exudes the magical glint of an ice curtain glowing with polar light. The pared down 'ReveaLED' by Andre Kikoski stuns with its surprisingly understated purity of form and otherworldly glow emanating from its sparkling crystal inner surface. Stephen Burks's 'Inside/Out' achieves a reductive elegance, with light channeled through crystal that is not merely decorative but also a functioning optical element. Lastly, the expressionist 'Crystal Empire' surprises with its reinterpretation of the classic chandelier, harnessing crystal with leather strapping and extravagant light technology.

Met with acclaim in the European retail and North American hospitality custom-contract markets, SWAROVSKI is pleased to introduce this new generation of exceptional lighting objects and custom possibilities to the North American retail lighting community.

Also new for 2011 is the uniting of two world-class brands – SWAROVSKI and SCHONBEK® – in one showroom at the Dallas Market Center, Suite 4926. Designed in alliance with renowned tvsdesign, the 9,000-square-foot showroom supports each brand's distinctive identity in a glittering setting like no other.

SWAROVSKI – the world leader in high-quality, precision-cut crystal, and SCHONBEK, the leading worldwide crystal lighting manufacturer, have consolidated their stance as choice partners for contemporary, classic and custom-designed crystal lighting, providing sparkling inspiration for discerning customers around the globe.

The lighting division of SWAROVSKI is now headquartered in Plattsburgh, NY.

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SOURCE SWAROVSKI