New Teradata Platform Chosen by KPN for Integrated Customer View and Lower Total Cost of Ownership

Data-driven business approach to capture more market share and revenue

Oct 27, 2010, 11:30 ET from Teradata Corporation

SAN DIEGO and AMSTERDAM, Oct. 27 /PRNewswire/ -- To deliver a 360-degree view of its customers, especially those using a combination of its fixed wire, wireless and internet services, KPN, the largest telecommunications and information and communications technology company in The Netherlands, has selected the Teradata Database running on a Teradata Active Enterprise Data Warehouse (EDW) platform.  Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, is implementing the platform through its professional services organization.

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The new Teradata EDW is also central to KPN's second objective of providing cost-effective customer service by eliminating redundant data and data management processes. The company's new data management strategy also enables KPN employees to query data at any time without the assistance of dedicated database professionals, further reducing overhead costs and giving the company greater agility to increase market position and diminish competitive threats.

Teradata Managed Services will provide Teradata-certified experts and specialized tools to manage and monitor day-to-day tasks required to maintain an optimum data warehouse environment.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database softwareenterprise data warehousing, data warehouse appliancesconsulting, and enterprise analytics. Visit Teradata on the web at

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation