PRINCETON, N.J., Aug. 10, 2016 /PRNewswire/ -- The rowing stroke utilizes almost all muscles in the body, making recovery off the water critical for active athletes. USRowing is pleased to announce its collaboration with NormaTec to provide top-of-the-line recovery technology to the rowing community.
"We noticed the growth of NormaTec usage by coaches and trainers to promote speedy recovery among collegiate rowers," said Beth Kohl, chief marketing officer at USRowing. "We consulted with our training staff and approached NormaTec about introducing their recovery technology to the larger rowing community. We're excited to add this brand to our network of rowing resources."
USRowing members will be eligible for a discount on NormaTec Pulse products beginning this month. In addition, NormaTec has outfitted USRowing with recovery products for training center athletes.
"Today's athletes are constantly pushing the frontier of what's possible in human performance, and NormaTec is proud that our technology is helping them achieve their goals. Rowers are some of the toughest athletes in the world, and as a former rower, I'm excited to introduce NormaTec to the USRowing community and help rowers train harder and recover faster," said Gilad Jacobs, CEO of NormaTec.
Born in Boston, NormaTec Recovery Systems are cutting edge rehab and recovery solutions that enhance the body's natural ability to recover. While resting, athletes can simulate active recovery with NormaTec's patented massage pattern (NormaTec Pulse Technology). Using NormaTec's full-length leg, arm and hip compression sleeves before or after an intense workout rejuvenates muscle tissue and dramatically reduces tightness and soreness.
This technology is available today because of the pioneering work by NormaTec's late founder, Dr. Laura F. Jacobs. Dr. Jacobs was a rehabilitation physician and Ph.D. bioengineer, who saw a major need for effective treatment modalities for patients with circulation compromised by disease, surgery, trauma, and radiation. After success in medicine, NormaTec then entered the sports industry in 2008 to apply Sequential Pulse Technology's physiological benefits to help athletes recover from workouts and rehabilitate after injuries. Since then, NormaTec has become the face of recovery within elite athletic spheres everywhere. For more information on NormaTec, visit www.NormaTecRecovery.com.