New Verizon iPad2 Customers Have Peace of Mind With iPad Insurance From Worth Ave. Group

Most Affordable, Comprehensive Protection Covers Drops, Spills, Submersion and Other Accidents with Unlimited Replacements and Worldwide Coverage

Mar 10, 2011, 08:00 ET from Worth Ave. Group

STILLWATER, Okla., March 10, 2011 /PRNewswire/ -- As is custom with new Apple products, excitement creates rumors that surround the release long before the product actually hits the shelves. For many people, the most anticipated purchase of the year will be the iPad2, they've been anxiously awaiting.  Making such a highly anticipated device complete, however, also requires peace-of-mind—the kind that Worth Avenue Group offers for just a fraction of the price of retailer extended warranties.

"Most people turn down retailers' pitches for extended warranties because of the cost, or because they figure their homeowners coverage will suffice.  Actually there are problems with both alternatives," said Aaron Cooper, marketing director for Worth Avenue Group.  "Yes, extended warranties are expensive—and they don't cover theft, accidental damage, or software loss.  Homeowners policies typically have high deductibles ranging from $500 to $1,000, which lets insurance companies completely off the hook for most electronics."

Filling these critical gaps is Worth Ave. Group, a 35-year-old, full service electronic device insurance provider.  For far less than what extended warranties cost, givers can fill their loved one's stocking with a truly complete gift.  Policies are available for virtually any kind of electronic device, including iPhones and other smartphones; iPads and tablet devices; laptops and netbooks; flatscreen TVs and much more.  Best of all, every kind of risk is covered—including these which are not covered in standard warranties or homeowners policies:

  • Drops, spills and liquid submersion on all portable devices
  • Worldwide coverage for devices including smartphones, MP3 players, laptops, etc.
  • Flood, moving and surge-protection coverage which can be critical for flatscreen TVs

Furthermore, Worth Ave. Group insurance covers the total replacement cost of the item at current prices, instead of a prorated or depreciated cost.  And unlike manufacturer's warranties, which don't cover theft, accidental damage, third-party repairs, peripherals (speakers, printers, etc.) or loss of software, Worth Avenue Group policies are transferrable to the replacement item.

"With up to 80 percent of all iPhone and iPad failures caused by accidental damage, only insurance like ours will ensure that the owner's device and all its software are covered completely, against all risks, at full replacement cost," said Cooper.  "With an annual premium as low as only $37 for an Apple iPad, Worth Ave. Group coverage is worth the investment." Worth Ave. Group electronics insurance coverage is sold exclusively online, to maintain the lowest premium prices possible.

Worth Ave. Group offers policies covering PCs, Macs, laptops, notebooks, netbooks, tablets, iPods and MP3 players, smartphones including iPhones and Droids, flatscreen TVs (plasmas, LCD and HD) and more.  To apply for coverage or to obtain a quote for a specific item, visit or call 800-620-2885.

About Worth Ave. Group:

Worth Ave. Group is a full-service electronic device insurance provider, offering affordable coverage plans that protect iPhones, iPads, laptop and desktop computers, TVs, digital cameras, PDAs and other portable electronic devices against accidental damage and theft. Based in Stillwater, OK, the company has a 35-year history of providing peace of mind to thousands of customers nationwide. The company is licensed in all 50 states and is underwritten by Hanover Insurance Company. For more information, visit

SOURCE Worth Ave. Group