New Video Series Presented By Keds® Explores Taylor Swift's Personal Style

LEXINGTON, Mass., May 16, 2013 /PRNewswire/ -- Taylor Swift talks personal style, fashion inspiration, and beauty looks in a new video series called Keds Presents: Taylor Swift On Style. The seven-time Grammy winning, multi-platinum singer-songwriter and style icon sat down with fashion stylist Zanna Roberts Rassi for a colorful conversation covering Swift's style, favorite trends, tour wardrobe, her first footwear collection for Keds®, fan questions, and even how she creates her signature cat eye and red lip.

Swift also touches on how fashion can help people feel more confident, no matter the situation. "Being self-confident about what you're wearing has a great deal to do with how you carry yourself; and how you carry yourself has a great deal to do with how you are perceived," said Swift.

"This is the ultimate authentic glimpse into Taylor's personal style both on stage and off," said Rick Blackshaw, president, Keds®. "As with her music, Taylor has a clear direction and purpose with her approach to fashion, and hearing what personally inspires her choices is so fun to watch. We hope that Taylor's fans learn a little more about how being confident and having fun are the best ways to look and feel great."

Rassi is an award-winning fashion journalist, stylist and television host. When she isn't dressing some of today's biggest celebrities, she can be found interviewing them as a correspondent and contributor for several networks. Her fashion expertise combined with her down to earth styling approach is on display in coordinating Keds® style videos. Hosted by Rassi, the videos show girls how they can incorporate Keds® apparel and footwear collections into their wardrobe in fresh fun ways based on the season's hottest trends.

The first of the four-part Keds Presents: Taylor Swift On Style series, and the first style video covering spring and summer trends, launches today on the Keds® YouTube page (www.youtube.com/keds). Follow Keds® on Twitter and Facebook for updates on the latest videos, behind-the-scenes action, and exclusive photo albums.

About Keds®
In 1916 Keds® redefined footwear with the introduction of the Champion sneaker.  The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds® is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave. For more information, please visit www.Keds.com.  Keds is a division of Wolverine Worldwide, the world's leading maker of casual, work, outdoor, athletic and children's footwear.

About Taylor Swift
Lauded by The New York Times as "one of the most important pop artists of the last decade," and by Rolling Stone as "one of the few genuine rock stars we've got these days," 23 year-old Taylor Swift is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry's highest honor, the Grammy Award for Album of the Year. She is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure, and is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums.

Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one of the 100 most influential people in the world, and she is Billboard's youngest-ever Woman of the Year.

Taylor, who writes all of her own songs, has career record sales in excess of 26 million albums and 75 million song downloads worldwide, and has had singles top both the country and pop radio charts around the globe.

SOURCE Keds