New Website Gives Drivers One Stop For All The Filter Help They Need Offers Expert Advice to Help Boost Engine Life, Performance

Mar 30, 2012, 08:00 ET from NAPA Filters

GASTONIA, N.C., March 30, 2012 /PRNewswire/ -- As people across the country are keeping their vehicles several years longer, knowing how to choose quality filters and maintain vehicles properly is more important than ever to improving an engine's performance and lifespan.

And now there's a new website – – that offers expert filtration help for people with all types of vehicles, equipment and machinery. It's loaded with "all you need to know" about what quality filters can do for your vehicle, which filters are the right filters to choose for your car, truck, boat, power sport vehicle, or RV, detailed tips for filter maintenance, and much more.

NAPA Filters is recognized worldwide for its filtration expertise and is the world's largest distributor of light and heavy-duty filters for the automotive aftermarket as well as heavy equipment and industrial applications.

"We wanted to create a one-stop resource for help when it comes to filters for your passenger car, SUV, pickup truck, and many more vehicle and equipment types," said Paul Kortman, brand and category marketing manager for NAPA Filters. also greatly expands the information about heavy-duty, off-highway equipment and specialty manufacturing and industrial filters.

"We know filters and want to share our expertise," Kortman said. "Our research showed that we had an opportunity to simplify the process of selecting, changing and buying the best filter for just about any engine or industrial application," he added.  "The new is designed to help vehicle and equipment owners save time and energy, and also share advice on how proper filter maintenance can help their engines and equipment perform efficiently and last longer."

The website has sections devoted to different types of customers, vehicle types and filter needs.  For example, the "do it yourself" (DIY) section features:

  • a "find your filter" search tool for the full range of NAPA filters: oil, air, cabin air, and fuel, for passenger cars, SUVs, light-duty trucks, motorcycles, ATVs and power sport  vehicles
  • in-garage videos that feature step-by-step instructions on what you need to know about changing oil, air and cabin air filters
  • details about NAPA Filters' family of filters – Silver, Gold and Platinum branded products – and information that helps consumers determine the best filter choices based on their vehicle, oil type and driving conditions

For the "do it for me" driver, who's looking for assistance with vehicle and filter maintenance, there's guidance on good, better and best filter choices, a filter look up tool, plus a NAPA AUTO PARTS store and NAPA AutoCare center locator tool.

Owners of heavy-duty vehicles and equipment will see that NAPA Filters makes filters for all sorts of heavy-duty, on- and off-highway equipment and machinery, including choices for over-the-road trucks and buses, construction, mining, agriculture and marine applications. details its high performance product range and filtration advice that can help protect these high value vehicles and lower fleet maintenance costs.

For industrial operations, NAPA Filters develops, manufactures and markets a full line of filters to protect machinery and components in all kinds of manufacturing. The website guides visitors to a wide range of filters that can help plant operators keep equipment at peak performance and efficiency. 

Started in 1966 NAPA Filters was the first branded product under the NAPA name.  NAPA is the world's largest distributor of light and heavy duty filters in the automotive aftermarket, serving domestic and import vehicles sold in the U.S., as well as heavy equipment and industrial hydraulic applications. NAPA Filters are sold exclusively through NAPA AUTO PARTS stores.  For more information visit