New Williamsburg Business Asks, "What's Your Type?"

BROOKLYN, N.Y., Sept. 7, 2011 /PRNewswire/ -- Nope, it's not another dating quiz, but it is the first question you'll be asked at the D'Adamo Personalized Nutrition store that recently opened in Williamsburg.  The "type" they are referring to is your blood type, and it's the basis for a unique and highly individualized approach to nutrition developed by Dr. Peter D'Adamo, a naturopathic physician and New York Times best-selling author of "Eat Right for Your Type" and a host of other books on diet and health.

Located on Metropolitan Avenue in a modern, gallery-like space, vitamins, herbal supplements, teas, and energy bars are grouped according to blood type, along with Dr. D'Adamo's books and a line of organic skin care products.  But the personalized approach extends beyond vitamins – they are creating customized diet programs that promise to optimize your health, promote weight loss and boost your energy….and who couldn't use more energy?

According to D'Adamo, blood type plays an important role in determining what foods we should eat and supplements we should be taking.  His research into scientific data, medical research, and genetics led him to conclude that blood type is "the key that unlocks the door to the mysteries of health, disease, longevity, physical vitality, and emotional strength." Dr. D'Adamo explains that, "The practical application of the blood type key is that it enables you to make informed choices about your dietary, exercise, supplement, and even medical treatment plans. With the blood type road map, these plans can now correspond to your exact biological profile to unlock the dynamic natural forces within your own body." 

Unlike your typical big-box vitamin shops, D'Adamo Personalized Nutrition is staffed by professional Wellness Counselors who guide customers in selecting the right products to meet their health goals, while educating them on the important role that blood type plays in attaining optimal health.  Although D'Adamo says that approximately 50% of people know their blood type - O, A, B, or AB - a significant percent of the population is unaware. For those people, the store stocks test kits that can determine your blood type in less than five minutes. The Wellness Counselors will also hold in-store events, lectures and on-going support groups for people who are interested in learning more about personalized nutrition.

In addition to an individualized shopping experience, D'Adamo Personalized Nutrition is unique in that all the supplements in the store have been thoroughly researched and carefully formulated by Dr. D'Adamo, an expert in botanical medicine, and have been used extensively in his clinical practice in Wilton, Connecticut.  D'Adamo says that all his products are crafted from superior quality, pharmaceutical grade ingredients and are produced under Good Manufacturing Practices to ensure that the products are of the finest quality.

Although this is the fourth D'Adamo Personalized Nutrition Store – he owns a store in Wilton, Connecticut and has franchise operations in England and Singapore – he is no stranger to Brooklyn.  He was born and raised in Bay Ridge where his father, Dr. James D'Adamo practiced naturopathic medicine for many years before relocating to New Hampshire.

Maura Henninger, a Wellness Counselor at the store says that she believes D'Adamo Personalized Nutrition is going to, "change the face of natural healing in New York City and progressive, open-minded Williamsburg."  Henninger says, "Brooklyn is just the neighborhood to be launching in. We're so excited to be here and look forward to becoming an active part of the community both in Brooklyn and beyond."    

The D'Adamo Personalized Nutrition center opened on August 22nd, and a grand opening celebration will be held on September 17, from 2-5pm.  The store is located at 135b Metropolitan Avenue, Williamsburg, Brooklyn, (718) 388-0092 www.dadamonutrition.com.

For more information or to schedule an interview with Dr. Peter D'Adamo, please contact:
Ann Quasarano, Public Relations Director, D'Adamo Personalized Nutrition
203-761-0042 (office) – 917-597-2338 (mobile) – [email protected]
www.dadamo.com

SOURCE D'Adamo Personalized Nutrition