New York & Company Partners for the 4th Year With St. Jude Children's Research Hospital® Through the Annual Thanks and Giving® Campaign

NEW YORK, Nov. 4, 2011 /PRNewswire/ -- Beginning November 6, as shoppers head out to get a jump-start on the holiday shopping season, New York & Company customers will be able to support St. Jude Children's Research Hospital during the eighth annual Thanks and Giving campaign.

Customers who shop at New York & Company from November 6 - December 31 will be asked to make a donation at the register. In addition to this store effort, New York & Company plans to run a Facebook campaign, donating $1 for every new fan, up to $50,000, from November 17 - December 31.  

New York & Company is also a National Platinum Sponsor of the St. Jude Give thanks. Walk.™ On Saturday, November 19, thousands of St. Jude supporters across the country will participate in this exciting, family friendly 5K walk to raise money for the children of St. Jude.

"We are thrilled that New York & Company has returned to the Thanks and Giving family this year," said Marlo Thomas, national outreach director for St. Jude. "As shoppers pick up their gifts at New York & Company this holiday season, they will have the chance to help ensure that the children of St. Jude and their families get the chance to enjoy many more holidays for years to come."

For four years, New York & Company has participated in the Thanks and Giving campaign, asking shoppers to "Give thanks for the healthy children in your life, and give to those who are not." The campaign unites business competitors with one goal during the holiday season – to build awareness and raise funds to support the vital research and treatment being done at St. Jude.

Kevin Finnegan, EVP, Global Sales states, "This is our fourth year of partnership with St. Jude Children's Research Hospital. The excitement and motivation is stronger than ever because of the amazing work being done at St. Jude. It is an honor and a privilege to have an opportunity to make a difference in the lives of the families of St. Jude. As we say here at NY&C, 'some gifts count more than others.'"

St. Jude is the nation's leading pediatric research and treatment center devoted solely to children with cancer and other deadly diseases and the only hospital that covers all of the costs for treatment, travel, food and lodging for each patient and a family member.

Since it opened its doors nearly 50 years ago, St. Jude has developed protocols that have helped push survival rates for childhood cancers from less than 20 percent to 80 percent overall. In fact, the survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia, has risen from just 4 percent in 1962 to 94 percent today.

To find your local New York & Company visit www.nyandcompany.com. To learn more about the St. Jude Thanks and Giving campaign or to make a donation visit www.stjude.org or call 1-800-4STJUDE.

ABOUT NEW YORK & COMPANY, INC.

New York & Company, Inc. is a leading specialty retailer of women's fashion apparel and accessories offering the latest NY Style. The Company's proprietary branded New York & Company(r) merchandise is sold exclusively through its national network of retail stores and eCommerce store at www.nyandcompany.com. As of July 31st, 2011, the Company operated 543 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website: www.nyandcompany.com.

About St. Jude Children's Research Hospital:

St. Jude Children's Research Hospital is internationally recognized for its pioneering research and treatment of children with cancer and other life-threatening diseases. The hospital's research has helped push overall survival rates for childhood cancer from less than 20 percent when the institution opened to almost 80 percent today. It is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children, and no family ever pays St. Jude for care. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.

SOURCE New York & Company