New York & Company(R) Selects Trusonic(R) for In-Store Background Music

Jun 02, 2010, 05:00 ET from Fluid Music Canada's Trusonic, Inc.

LA JOLLA, Calif., June 2 /PRNewswire/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores today announced that New York & Company, Inc. (NYSE: NWY), a leading specialty retailer of fashion oriented, moderately priced women's apparel with 581 retail stores, will begin deploying Trusonic's in-store music and messaging solution to select locations.

Reflecting New York & Company's in-store experience of offering the latest fashions at attractive values, Trusonic has developed a one-of-a-kind music program that supports New York & Company's brand.  New York & Company will also take advantage of Trusonic's capability to instantly update play lists as new music trends unfold.

"With this partnership Trusonic continues to demonstrate its compelling value proposition in winning new business from leading retailers," said Lorne Abony, Chief Executive Officer of Fluid Music Canada. "Trusonic is excited about being able to renovate the customer's music experience for New York & Company stores."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic offers its clients a virtually unlimited array of music programming options through its vast library of Major Label and Directly Licensed Artist music. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information email Mark Elfenbein at mark@trusonic.com or visit: www.trusonic.com.

About New York & Company, Inc.

New York & Company, Inc., founded in 1918, is a leading specialty retailer of fashion oriented, moderately priced women's apparel. The Company's proprietary branded New York & Company (TM) merchandise is sold exclusively through its national network of retail stores and E-commerce store at www.nyandcompany.com. The Company currently operates 581 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website: www.nyandcompany.com.

SOURCE Fluid Music Canada's Trusonic, Inc.



RELATED LINKS

http://www.trusonic.com


http://www.nyandcompany.com