New York Genome Center Relies On Send Word Now® For Critical Communications And Business Resiliency

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Feb 10, 2015, 09:15 ET

NEW YORK, Feb. 10, 2015 /PRNewswire/ -- Send Word Now®, the worldwide leader in enterprise-class critical communications, including emergency notification, today announced the implementation of its award-winning Alerting Service by the New York Genome Center (NYGC). The client organization, a consortium of renowned academic, medical and industry leaders across the globe, will use Send Word Now to execute communications pertaining to its Emergency Preparedness and Disaster Recovery (ER/DR) plan.

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NYGC is an independent non-profit at the forefront of transforming biomedical research and clinical care with the mission of saving lives. The organization focuses on translating genomic research into clinical solutions for serious diseases.

"As collaborators, we place a very high premium on communication," said Kevin McGhee, Environmental Health and Safety Manager, New York Genome Center. "And even more so during situations that may hinder our work or pose a safety hazard."

With Send Word Now's Alerting Service, NYGC can instantly send urgent voice and text messages to its members – primarily world-class researchers and physicians – using any communications method (e.g., landline and mobile phones, email, SMS, etc.). Message recipients can reply using the popular Get Word Back feature, easily acknowledging receipt of the alert, confirming their availability to respond to a particular situation, and if necessary, accounting for their personal well-being.

NYGC will use Send Word Now for weather-related notifications, quickly making its members aware of lab closures or altered hours of operation, as well as IT alerting and response, ensuring high-performance computing and data storage. The Alerting Service will also be used if there are physical security concerns, helping safeguard collaborators and facilities, and during other potential business disruptions.

"Through its continuous innovation and discovery, NYGC has made a significant impact in the medical, academic and economic landscape of New York, and the lives of so many people worldwide," said Lorin Bristow, Senior Vice President, Marketing, for Send Word Now. "We are honored to support the organization's critical communications needs and resiliency measures, as well as its unprecedented collaboration of technology, science and medicine."

Headquartered in New York City, Send Word Now is the leading provider of on-demand alerting for crisis communication. The company's easy-to-use, web-based emergency notification solutions and mobile applications are used by businesses, government agencies, universities and non-profit organizations worldwide to ensure fast, effective, two-way communication when it is needed the most.

Among its many accolades, Send Word Now was named a 'Leader' in Gartner's 2014 Magic Quadrant for U.S. Emergency/Mass Notification Services. Its Alerting Service was recently awarded "Notification System of the Year" by DRI International, and the company received the 2013 Small Business Achievement Award from the Department of Homeland Security for its work with the Federal Emergency Management Agency (FEMA).

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